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Aditi Hundia: ‘I have built my brand from scratch, and I want to leave no stone unturned’


Before beauty queen and model Aditi Hundia set sail on a new path and set off on her own clothing brand,
Label Aditi Hundia. While her achievement in less than a year is commendable, here are the salutes of those who startle her for her vision and courage to follow her heart, which she She calls her “most cherished decision”.

Label Aditi Hundia, founded in Jaipur in 2021, is a ready-to-wear womenswear brand to inculcate the essence of Rajasthan into their outfits using Sanganeri, gota-patti etc prints LAH believes in providing provides affordable fashion to all its customers. Aditi had impeccable style from the start and was even awarded the title of Miss Style Icon in Miss Diva 2018. And after representing India at Miss Supranational 2018, the diva succeeded and modeled for many brands. apparel and jewelry brands. She also featured on a music album, ‘Tootey Khaab’, sung by Armaan Malik. We recently reached out to the founder and creative director of
Label Aditi Hundiathe queen herself and in a candid conversation discussed her journey to building the empire of her dreams.

While the pageant helped you find your way to your true love and passion for fashion, today you are the proud founder and creative director of Label Aditi Hundia. How did it all begin? What is your inspiration?
Yes, that’s absolutely true. Honestly, I’ve wanted to start something of my own for a long time and honestly it all happened in a split second when I returned home to Jaipur from Mumbai due to the pandemic. It all started with me sharing a diagram of how I wanted to run this business with my dad, and here I am — finishing a year in November! Yayy. Thank you dad for everything! ❤️❤️

Well, modeling and extensive training for the national and international stage has certainly made you a pro, and by posing for your collections we’re not sure who stand out, gorgeous dress or model!
(blushes) Yes, yes, I model for a lot of brands; so I thought, why not do it for me? I shoot for all my collections; in fact, I recently finished shooting for the Diwali collection. I poured my blood, sweat, and soul into building my brand from scratch, and I want to leave no stone behind.

You launched your brand last November while the world was still under pressure due to the pandemic. Have you encountered any restrictions due to Covid-19? Or is it a benefit to your business?
Today, the DIGITAL platform is king and I launched my brand on
Dhanteras last year. Having an e-commerce platform will definitely help you reach a wider audience plus it’s the holiday season, so I call it a boon.

Today is Dussehra, another auspicious day that reminds us of the victory of good over evil. What is your message to the audience?

May all our troubles end this
Dussehra! Sending good luck and peace ☺️

While you are currently a beauty queen, model and a businessman, what is your next goal?
The Lord has been good to me, and I have achieved whatever I set my eyes on by His grace. So my only goal now is to grow
Label Aditi Hundia (LAH) every day.

Well, we wish the diva nothing but luck, love and prosperity and all of you readers happily
Dussehra!
Click here to see her amazing collection.

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