Business

After Adidas and Kanye West ended their cooperation, more than 140 people lost their jobs



While the explosion of Kanye West’s partnership with Adidas follow singers opposing comments Mainly focus on shoes and dollar amount, also have a number of labor.

A factory producing Yeeezy Foam Runner since April 2020 has laid off 142 workers, two-thirds of the workforce after Adidas terminated the brand.

The Atlanta Journal-Constitution report Company officials at Okabashi Brands said they agree with Adidas’ decision to sever ties with West, who recently left Ye legally, but job cuts were inevitable given the business losses.

It’s a reversal for the company, of course, which earlier this year announced plans to invest $20 million in its manufacturing plant and will create 340 new jobs over the next five years. . The company said it will seek other partnerships and continue to produce its own brand of flip-flops and sandals.

Okabashi is one of the few footwear companies that manufactures all of its products in the US

Adidas is one of the brands that has forged a partnership with West in the wake of anti-Jewish online outbursts. However, as those things spread and gained support from extremist groups, the company end the relationshipended production of all Yeezy-branded products, stating that “Adidas will discontinue the Adidas Yeezy business immediately.”

Adidas’ loss is a big financial blow for the West. The company was Yeezy’s main source of income, and termination reduced Yeezy’s market value and resulted in $1.5 billion evaporated from his net worth.

Adidas said it expected to lose $246 million in profits when it canceled the line.

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