Amazon introduces a $7.3 annual Prime Video subscription tier in India • TechCrunch

Amazon has introduced a new pricing for Prime Video in India, making the video-on-demand service even more affordable as it races to win more customers in the South Asian market, where it is competing with giants including Disney’s Hotstar and Netflix.

The e-commerce team is offering an annual subscription to Prime Video Mobile Edition, an affordable tier introduced last year, at 599 Indian rupees, or $7.3. At this price, it’s the cheapest way to subscribe to Amazon’s video-on-demand streaming service in the country.

The company says Prime Video Mobile Edition, which limits mobile viewing and limits video resolution to standard definition, has received “astonishing response” from Indian consumers and is one example of “world-first innovation”. However, it does not share how many individuals have signed up for the mobile version.

Monday’s move further shows how the streaming giants – all of which have raised the prices of their subscription services in the US, Europe, UK and other developed markets in recent months – is adopting a different strategy in India, the world’s second-largest internet market.

“India is one of our fastest growing and most interactive languages ​​worldwide. Our success in this country is due to innovations focused on creating exceptional entertainment experiences for our customers,” Kelly Day, Vice President of International Affairs at Prime Video, said in An announcement.

“In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, which originated in India, is now rolling out across many countries in Latin America and Southeast Asia. We are confident that the new Prime Video Mobile Edition annual plan will help accelerate the growth of our Indian business and provide a larger customer base with access to high quality content across the service. service. With this launch, we look forward to entertaining every Indian with our popular on-demand entertainment and live sports. “

(More to follow)


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