Newen Connect, the distribution arm of Newen Studios owned by TF1 Corporation, is working with Andy Serkis’ Imaginarium Productions to jointly develop and distribute Dear madam!an epic period series about the life of Marie Tussaud, the French artist and businessman who founded the world famous wax museum Madame Tussauds.
Serkis, best known for playing Gollum in Lord of the Rings film and Caesar in Planet of the monkeys franchise, created the series and will act as host and director. Imaginarium, Serkis production outfit running with Jonathan Cavendish, will produce Dear madam! with Marie Guillaumond of Felicita Films.
Newen Connect will financially support the development of the series as well as the sale of the show worldwide.
Dear madam! Told as the untold story of Tussaud, a French artist known for his wax sculptures, who honed his craft during the Enlightenment and the French Revolution and fled to England during the Depression. father of France, founded her now-legendary wax museum in London in 1835.
The series will follow her rise from 18th-century Paris and portray the Tussauds as a “particularly avant-garde businesswoman”. [who] built her business from the ground up “during the sacrifice” of relationships with nearly everyone close to her (including her own children), at the expense of her love for for her legacy. “
“This isn’t a straight-up drama series, it’s a hilarious, uninhibited, anarchist, punk caper punk crazy drama that evokes the curious mind of an executioner’s daughter. great after the truth!” Serkis said in a statement. “Marie knows one thing very well – if you’re going to tell your life story, make it interesting, even if you have to make it up, and whatever happens, cut out the boring stuff. bored….”
Newen Connect CEO Rodolphe Buet said the series will portray a “visionary heroine who broke with 18th-century conventions and her journey as a woman.” powerfully independent managed to build an empire that resonates especially today.” He noted that the deal with Imaginarium underpins Newen’s strategy of “supporting manufacturers in the development and research financing of ambitious co-production projects”.
The Dear madam! The deal follows investments like Newen’s backing of Ringside Media, which recently took a minority stake in British indie production company Joi Productions, from producer Joy Gharoro-Akpojotor (Blue story), focusing on stories about black people, gay people, and female leads. Other Ringside investments include Fictionhouse, Slate Entertainment and More South Productions in 2021, followed by B Side Film and TV.
Imaginarium TV’s blocking media includes Fungus the Bogeyman for Sky, Nightingale and death for BBC and coming Son of a bitch & the devil himself for Netflix.