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AppLovin, the mobile monetization platform, announced today that it has submitted a non-binding proposal for Unite. The offer “combined” with Unity, which is a proposed acquisition for about $17 billion.
The proposal for an all-stock buy values Unity’s stock at $58.85 per share, 18% higher than Unity’s Monday closing price. Existing Unity shareholders will receive 55% of the company’s shares after the marriage, or 49% of voting rights.
There is a rule. Unity will have to end its plans acquire Ironsource, one of AppLovin’s competitors. The company intends to use Ironsource’s tools to give creators more options for monetizing their work.
AppLovin has acquired many companies over the past few years. It got MoPub mobile advertising agency from Twitter last year for $1.05 billion and mobile game developer Factory in 2020. In a statement, Adam Follionshi, CEO of AppLovin, said: “Over the past decade, we have built and operated a leading and innovative company in app marketing and monetization solutions. mobile…. Given the scale that comes from unifying our leading innovations and solutions that will be achieved with the combination of our teams, we hope that game developers will be the beneficiaries. largest as they continue to lead the mobile games sector to its next growth chapter. “
Unity has yet to respond to the proposal.
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