Are people moving away from their obsession with pumpkin spice?

ROCKFORD, Ill. (WIFR) – It’s an American tradition that as soon as the leaves begin to fall, the pumpkin spice tomato sauce begins to pour out. This flavor entered the public’s mind in 2003, when Starbucks realized that no one had yet tapped into the world of pumpkins. The company thought this would be the perfect addition to its fall collection, and they were right.

“I don’t know why, but people are crazy about it,” said Sam Lopez, Director of the Robot Velvet Coffee Lab.

However, is this autumn squash gradually losing its magic?

“We’re like a man, you know, we don’t enjoy pumpkin spice coffee or pumpkin spice in general as much as others seem to, so there must be other people who feel the same way. see, so when we did our little research, that’s exactly what we found,” said Jason Patton, Vice President of Fire Department Coffee in Rockford.

Patton and his team conducted a survey where they interviewed 500 Americans about the signature spice. Here are some results:

– Only 26% said they prefer pumpkin spice over other flavors.

– 10% said they had at least one argument with a friend or family member about differing opinions about pumpkin spice.

-11% said they would consider breaking up with a partner because of different opinions on pumpkin spice.

As a result, Patton thinks there are new fall coffee flavors on the horizon.

“People love crème brulee, so I’m going to play with crème brulee, making it look like salted caramel brulee,” says Pete DuFoe, owner of Inzombia Coffee. know.

“When we create vanilla bean latte for home, coffee or the whole ground, it’s our instant bestseller,” says Patton.

As we head into winter, mint and cinnamon take center stage.


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