Asda claims title as cheapest online supermarket

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What is the cheapest online supermarket? As food prices continue to soar and more people change the way they shop and eat, an online price tracker has found Asda as the least expensive option for shoppers across the UK. The website, Alertr, constantly monitors the prices of the products you love.

It has tracked price increases and decreases online across six major UK supermarkets. Supermarkets tracked include Asda, Tesco, Morrisons, Sainsbury’s, Ocado and Waitrose. Asda is the defending champion, with Tesco coming in second. The average price for a grocery store is £117.85 in Asda.

While this is up 51 pence from last month’s discovery, it still leads with a total of £7.33 against the same Tesco merchandise, with a total value of £125.18. The most expensive supermarket currently being tracked, Waitrose, is £21.79 more than Asda.

If this is the type of article that interests you, why not take a look at our recent analysis of supermarket own brands. We compared their value ranges and discussed their pricing, ethics, and available ranges. You can check it out here.

What was analyzed?

Alertr has tracked the prices of 42 different daily items from the shopping cart on the ONS Consumer Price Index (CPI) since 2019. This includes essential and everyday food items such as eggs, milk and bread. Non-perishable including pasta, rice and cereals. Private brand items, or their equivalents, were tracked during the study.

Privately-branded items will give the most unbiased results possible when comparing the costs of different goods. However, there were some branded items stocked at all six supermarkets that were analyzed. These include products such as Coca-Cola drinks and Kellog’s Cornflakes.

If an item is out of stock or unavailable, it will be removed from the final cart cost entirely. Items are also replaced with another similar item, but only if this particular item is available across all six supermarkets to ensure a fair outcome.


A full breakdown of each supermarket’s current shopping cart costs is as follows:

  1. ASDA – £117.85 (+51p over last month’s findings)
  2. Tesco – £125.18 (+ £1.26)
  3. Morrisons – £125.52 (+ £2.12)
  4. Sainsbury’s – £127.60 (+2.70 pounds)
  5. Ocado – £130.62 (- £5,37)
  6. Waitrose – £139.64 (+ £2.51)

Lidl and Aldi discount stores were not included as customers were unable to shop the full range of items online.

Break it

Tesco and Morrisons battled throughout August for second place. The profit margin is close, with only a total difference of 34 pence between the two stores. Tesco was the second most affordable store for August 3/4 and finally took second place behind Asda. For the month, Morrisons gained more than Tesco, with baskets of items up £2.12, compared with Tesco’s £1.26.

Although Ocado and Waitrose battle each other at the bottom of the table, the month ends with Waitrose at the bottom of the leaderboard. There is a notable difference of £9.02 in the average cost of Waitrose and Ocado, with the average Ocado price actually dropping by £5.37 last month. However, even though Ocado has the only average discount among all supermarkets, overall this doesn’t make a huge difference. It’s still second to last on the list.

Where do you like to shop? Do you use an online supermarket for door-to-door delivery? Let us know!

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