PRESS RELEASE. Seychelles, November 26, 2022 – The leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns with Lionel Messi, the Argentine football legend, with the launch of brand movies to celebrate the 2022 World Cup. With this US$20 million investment in campaigns and rewards, Bitget aims to benefit users with attractive rewards, helping to lift market sentiment. and strengthen confidence in the cryptocurrency industry.
Bitget announced a partnership with Lionel Messi with the first announced campaign “A Perfect 10” in late October, which received a positive response from the public, the Bitget community, and partners. The exchange will launch its next marketing campaign called “Make it Count” in time for the 2022 World Cup, with a brand new video and a bunch of exciting marketing plans.
To further engage our users with football craze, Bitget has arranged many exclusive giveaways and rewards with social contests and World Cup themed activities, including up to 1 million BGB and a shirt signed by Lionel Messi himself. Bitget is also hosting a biennial derivatives tournament, KCGI, themed around football and the World Cup, with a total prize pool of up to 100 Bitcoin (BTC) and popular fan tokens. This is part of Bitget’s efforts to help reassure investors and benefit Bitget users with its various initiatives, as enthusiasm for the World Cup helps facilitate connections between crypto universe and sports world.
Leo Messi, a five-time World Cup and seven-time Ballon d’Or winner, expressed: “I want to thank Bitget for making me a part of the social world of crypto trading with an exciting campaign. so. I like the Bitget brand “make it worth” concept of leading the vision and charting a new path in the industry. It is important for everyone to invest responsibly with protection, and it is reassuring to see Bitget take this seriously with a range of protection initiatives.”
Gracy Chen, CEO of Bitget, commented, “Bitget is invested in the future of crypto and Web3. The bear market does not hinder our goal of becoming the Top 3 Cryptocurrency Exchanges within the next 3-5 years. Due to the demise of several crypto giants this year, consumer confidence has dropped to a low and that is why we are ramping up both product and marketing efforts to demonstrates our dedication to building the best social trading experience for our users.”
“Partnering with GOAT inspires us to strive for the best and the World Cup is the best time to remind ourselves of the importance of building and training for the moment. shining. We want to celebrate the footballing spirit in the crypto world and stand ready to continue investing in the ecosystem even when times are tough,” Gracy added.
Earlier this month, Bitget took a number of initiatives to build trust and demonstrate credibility among consumers, including launching the 5 Million Builders Fund and scaling the Protection Fund to 300. million dollars. The exchange also announced expanding its global strategy with a Seychelles-registered entity, as well as adjusting its hiring plan to a team of 1200 people in Q1 2023 this week.
Bitget, founded in 2018, is the world’s top five crypto exchanges with innovative products and social trading services as its key features, currently serving over 8 million people used in more than 100 countries around the world.
The exchange is committed to providing one-stop and secure trading solutions for its users and aims to increase crypto adoption by partnering with trusted partners, including legendary soccer player. Argentine legend Lionel Messi, Italian top team Juventus, official esports crypto partner of PGL Major and leading crypto service provider e-sports organization Team Spirit.
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