Bruce Willis denies reports he sold the rights to his face to a deepfake company to create a ‘digital twin’

A representative for Bruce Willis denied establishing an agreement with a deepfake company that would give them the right to face him.

Weird statement from Die hard The actor’s reps come after rumors spread online that Willis is planning to produce a “digital twin” who can act for him.

67 years old took a break from acting this year, after being diagnosed with aphasianervous disorder that affects the way you communicate and affects speech and memory.

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Bruce Willis in the UK Premiere of "Glass" at The Curzon Mayfair on January 9, 2019 in London, England.
Bruce Willis’s rep has denied selling the rights to his face to a deepfake company called ‘Deepcake’. (Getty)

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The representative told The Hollywood Reporter“[Willis] There is no partnership or agreement with this Deepcake company. “

Deep cake provides “AI solutions” for video production and markets itself as a producer of “digital twins”. The company announced a partnership with a number of A-list celebrities.

However, while rumors of a “deal” happening between Willis and Deepcake have since been quashed, BBC confirmed that Willis’ face was used once by the company to create a digital twin.

“It is true that a poignant fact about Bruce Willis was used to create an advertisement for Megafon, a Russian telecommunications company, last year,” the publication reported. The technology used for the ad was created by Deepcake.

Bruce Willis with his wife Emma Heming.
Willis, who is married to model Emma Heming Willis, appeared in an advertisement for a Russian company recently. (Instagram)

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Deepcake claims to have worked closely with Willis’ team on advertising: “What he definitely did was give us his consent (and a lot of material) to be his Digital Twin,” they told the BBC.

As for whether it has purchased the rights to Willis’ face, the company has denied those claims.

“The wording of rights is wrong… Bruce cannot sell any rights to anyone, they are his by default,” a company representative said.

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