KNOXVILLE, Tenn. – Today, Bush’s® Beans announced a new multi-year funding agreement with the Southeast Conference and the SEC Network to become the “Official SEC Bean.” The new partnership kicks off this week with an on-site presence at the SEC Kickoff in Atlanta.
Whether celebrating with a bowl of chili made with Bush’s Chili Beans or serving Baked Beans alongside favorites, Bush’s Beans are a natural fit for gameday gatherings. CEO Al Williams said: “Nestled in the foothills of the Smoky Mountains, our brand has been rooted in the heart of the SEC country for over a century. “We are excited to strengthen our connection with SEC fans and bring even more fun and good times to gamblers. We think this is the beginning of a good relationship. good work.”
Sponsorship includes the integration of Bush’s Beans into the SEC Network programming and within the SEC through SEC Nation, the network’s travel soccer pre-match television program. Bush’s Beans will also trigger onsite at the SEC FanFare at the football championship in Atlanta and will be available at other major SEC championship events. There may even be an appearance of the only spoke dog, Duke.
“The addition of Bush’s Beans as an official SEC sponsor fits perfectly with our fan tuning experience for football and gatherings throughout the year. With headquarters at SEC headquarters, we are delighted to welcome Bush’s Beans to the SEC donor family,” said SEC Commissioner Greg Sankey.
“It’s going to be an interesting season,” Williams said. “We look forward to featuring Bush’s as That Beautiful Bean Company on the SEC Network and at various SEC events throughout the year.”
To learn more about Bush’s Beans, visit bushbeans.com and follow Bush’s Beans on Instagram, Twitter and Facebook for more exclusive content.
About Bush’s® Beans
Bush’s® is That Beautiful Bean Co. – a family owned, quality-focused business since 1908. We believe in the goodness of the humble bean, a food good for people and the earth. When you taste our beans, you can count on them to be the best. Because we will not serve your family anything less. Since our founding more than 110 years ago in Chestnut Hill, Tenn., Bush’s has always maintained that quality is the best policy. We pursue excellence and exceptional taste in beans, sauces and everything we make. That’s why, from delicious Baked Beans to Chili Beans to our newest Side dish, you’re cooking the best with Bush’s. For more information, visit www.bushbeans.com.
About the Southeast Conference
Pioneering the integration of higher education and athletic competition, the Southeast Conference is a leader in the national landscape of intercollegiate athletics in the 21st century. Since its founding in 1933, the SEC achieved stature and stability by assigning executive/voting power to the presidents of member organizations. These university leaders determine conference policies, and for many years this participation has been a major source of strength in the development of the SEC. Throughout its history, the SEC has provided leadership on the key issues facing competition among universities. Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee, and Vanderbilt have been in the SEC since its founding in 1933. The federation has expanded twice, adding Arkansas and South Carolina in 1991, followed by Missouri and Texas A&M in 2012.
Introduction to the SEC Network
The Southeast Conference and ESPN launched the SEC Network on August 14, 2014. The network broadcasts hundreds of matches across 21 SEC sports annually. Programming includes in-depth analysis and storytelling in studio shows such as National SEC, Think big, Out of the bag and Rally CapDaily news and information with Program Paul Finebaum and SECOND NOWoriginal content such as TrueSouth, SEC Storied and SEC inside, and more. Hundreds of additional live events are available to stream exclusively on SEC Network’s digital companion, SEC Network+, via the ESPN App and SECNetwork.com. The network is also available in more than 135 countries across Europe, the Middle East, Africa and Asia through ESPN Player, ESPN’s sports streaming service in the region.