Choco Taco broke up a long time ago, but the end of the road is almost here. And Klondike is making sure the sweet treat becomes a viral craze until the very last minute.
The Unilever-owned company will give out the last 100 Choco Tacos in a digital scavenger hunt that begins September 21.
On that day, ice cream fans can come Klondike’s Instagram feedwhere they will encounter a puzzle — a series of different emoticons that, when decoded, will lead everyone to a Instagram handle, where they will face another series of clues.
In total, there are seven different handles — and the first 100 people to find them all will then be able to solve the master puzzle and open what’s known as a “digital freezer”, which will win them a prize. in Choco Tacos.
These are the last products in stock, Klondike says.
Unilever, in announcing the move, said an “unprecedented spike in demand” and supply chain problems had forced it to stop making Choco Taco and other products. It has repeatedly said that this is not a publicity stunt, but after backlash from fans, it admit to The Wall Street Journal that it was”explore options to bring it back. “
There are certainly plenty of white knights willing to help the company do so, perhaps none greater than Reddit co-founder Alexis Ohanian, who offer to take over production of remuneration.
Choco Taco is the creation of Alan Drazen about 40 years ago, who worked for Jack & Jill Ice Cream Co. in 1983.
During a slow period, he presented the idea to his boss, who immediately approved the idea. While a marketing company was hired to name the product, it was Drazen who came up with the name. It quickly became a hit on ice cream carts and eventually struck a deal with Taco Bell for distribution.
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