EasyJet’s cabin crew recruitment campaign targets over 45s and ’empty nesters’

British airline easyJet is asking older adults to consider a career pivot to help it tackle an ongoing staff shortage.

The company said Thursday that it is encouraging “empty nesters” and “anyone looking for a new career challenge later in life” to apply for the crew positions.

easyJet says over-45s have “rich life experiences” that make them ideal candidates for the job, with many in this age group having developed transferable skills such as customer service customers and manage people throughout their working lives.

EasyJet says that since 2018, the number of cabin crew members over 45 has grown by 27% and those over 60 by 30% in the last year.

A recent survey of 2,000 British adults by low-cost airlines found that more than half of over 45s want to start a new career after their children leave home.

One of easyJet’s new recruits, Neil, 59, said in a press release on Thursday that he followed his 29-year-old daughter Holly into the cabin crew profession.

“I decided I needed a new challenge and wanted a job that I could love and look forward to working for every day,” he said. “Knowing how much Holly loves her job and with her encouragement I applied and found myself… trained and I have loved it ever since.”

Michael Brown, easyJet’s director of cabin services, said in a statement that the cabin crew role is ideal for anyone with a “passion for travel and people”. [who] want a different job every day.”

Airlines are still facing a staffing crisis

As travel demand has increased following the lifting of pandemic restrictions, the European aviation industry has struggled to cope with the sudden influx of passengers. Many airlines downsizing their workforce to stay afloat as global COVID regulations have ravaged the travel sector and has Struggling to recruit employees fast enough to keep up with rising demand.

EasyJet itself has said in 2020 that it will have to cut about 30% of its workforce as the pandemic takes its toll and finds itself. cut dozens of flights during the summer of this year “due to the ongoing challenging operating environment.”

While staff shortages are felt in the global aviation sectorUK airlines and airports are facing additional recruitment barriers, including a pandemic backlog that is slowing government background checks, as well as the downsizing of flight attendants recruitment team post-Brexit.

During peak summer, passengers are faced with Long lines and delays at UK airports.

After the chaos of the summer, London’s Heathrow Airport Europe’s busiest airportimpose a two-month limit on daily passenger departures. Last month, Airport executives warn that another limit on passenger numbers may need to be in place during the busy holiday season in December.

British airlines have come up with innovative ways to engage people in the industry, with easyJet and British Airways offers a join bonus of more than $1,000 earlier this year when they scrambled to recruit summer staff.

Meanwhile, Virgin Atlantic has doubled down on its diversity and inclusion policy, giving its employees the freedom to show their tattoos and wear more inclusive gender uniforms.

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