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Edupia raises Series A to close the education gap in Vietnam • TechCrunch


Only one large educational gap in Vietnam between urban centers, where more resources are accessible, and smaller cities and rural areas, where 80% of students live. Edupia, an online learning platform, is bridging the divide with in-person classes and private tutoring. The startup today announced that it has raised $14 million in Series A led by Jungle Ventures with participation from eWTP Capital (a venture fund affiliated with Alibaba and Ant Financial) and ThinkZone Ventures. . This brings Edupia’s total funding to $16 million.

Edupia currently has a total of 5 million users, with 400,000 paying students. Tran Duc Hung, who founded the company in 2018 as an English self-study platform, said Edupia is on track to surpass its $100 million revenue target in the next three years. Most of its users are in Vietnam, but Edupia is also expanding into other Southeast Asian markets such as Indonesia, Thailand, and Myanmar, and adding more subjects, including math and coding.

Before founding Edupia, Mr. Hung spent 10 years as director of digital services at Viettel, the largest telecommunications company in Vietnam. While there, he saw how digitalization is changing many aspects of everyday life, including e-commerce, finance, healthcare and education. At the same time, Hung told TechCrunch, he also observes a gap between the educational resources available in larger, more affluent cities, such as private language centers and other parts of Vietnam. , especially in English. Hung, whose family includes many teachers, saw an opportunity to launch an online platform to make English education accessible to all K-12 students.

Edupia founder Tran Duc Hung is leaning against his desk

Edupia founder Tran Duc Hung is leaning against his desk Image credits: Edupia

As Edupia’s self-study business gains traction, the team sees a need for more ways to interact with students and begins face-to-face classes in March 2021. Hung said Edupia will runs both business models at the same time, with self-study being the first point of contact for users before they upgrade to classes and tutoring.

Parents and students find Edupia through a number of channels, including online marketing campaigns, school partnerships, word of mouth referrals, and key opinion leader (KOL) marketing. Edupia reaches all provinces through a nationwide sales team and it is also the first company in the market to create a network of thousands of micro-KOLs (aka influencers) in other industries. together.

While there are a lot of English learning apps available, Hung said Edupia doesn’t compete directly with them as it seeks to give students an experience similar to offline learning centers, with tutors and teachers. Teachers assign homework, assess student progress, and organize online activities to increase engagement. . As a result, Edupia’s closest competitors are offline learning centers, but unlike traditional schools, it can scale quickly across Vietnam’s 64 provinces. Each 60 students is assigned to a learning group, and each teacher can manage up to 2,000 students across the country.

A portion of Edupia’s new capital will be used to upgrade its tutoring platform. The company also plans to recruit C-level and senior management positions as its operations scale and strengthen its international expansion.



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