Natasha Rothwell has featured in a new ad for Planned Parenthood.
Released following a June 24 decision by the Supreme Court overturning constitutional protections granted in Roe v. Wade, PSA is an overcast weather themed clip, with White Lotus The star encourages Americans to join a women’s health organization fighting to restore reproductive rights.
“For decades, anti-abortion advocates and politicians have worked to oust Roe through voting restrictions, unjust laws, misinformation and fear,” Rothwell said in An announcement. “But for generations, activists have also fought for our freedoms – and won. Together, we will build on this legacy by raising our voices and campaigning in our community to defend abortion rights. We have always been a force to be reckoned with and we will not back down now. We will not be afraid. Let our message be clear: Keep your bans off our bodies. “
The video was directed by Sadé Clacken Joseph, who directed the first two episodes of HBO’s new musical comedy Max. Rap Sh! BILLION, from executive producer Issa Rae. “There is always a rainbow after every storm. Making this video was exciting, inspiring and truly emotional not only for me but for all the participants,” Joseph said in a statement. “I hope this piece encourages us to step toward the storm we face today and not be afraid to stand in it together.”
PSA, which will run across TV, streaming and digital platforms and as part of a $12.5 million paid media campaign, urges viewers to visit BansOff.org for information information on how to participate in the pro-selection movement.
See PSA below.