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Froot Loops vs Snoop Loopz: Will Shoppers Choose Kellogg or Snoop Dogg?

Look out for Toucan Sam! DO-Double G is on your tail.

Snoop Dogg, rapper/actor/Cannabis businessman/Cryptocurrency enthusiast/angel investors and more, are launching their own breakfast cereal, called Snoop Loopz.

As the name implies, the gluten-free cereal will look like Froot Loops, but promise “more corn, more flavor, and more marshmallows,” says Master P, the hip-hop entrepreneur working with Snoop on this cereal said.

Cereal is the latest breakfast offering from Broadus Foods, the food line of Snoop (real name Calvin Broadus) and Master P (Percy Miller). Other products include Momma Snoop’s Oatmeal, Grits, Pancake Mix and Maple Syrup.

The company says a percentage of each sale is donated to charities, such as The Door of Hopesupport families facing homelessness.

Breakfast is hardly Snoop’s only foodie preference. He has worked with 19 Crimes wines for several years, introducing both a red and rose blend. He is also the author of “From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen”, a 2018 cookbook. Still a top seller on Amazon’s Soul Food Cooking, Food and Wine category. And, of course, he hosted an Emmy-nominated cooking/dinner show on VH1 with his friend Martha Stewart.

Snoop will have plenty of competition in the cereal space. Kellogg To be split into three companies, with a company that focuses solely on grains. The pandemic caused the demand for packaged goods and fast food to increase. Kellogg expects to split the grain unit first, completing the transaction by the end of 2023.

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