Pedestrians walk past a GameStop store on 14th Street in Union Square, Thursday, January 28, 2021, in the Manhattan borough of New York.
John Minchillo | AP
GameStop is adding an NFT trading card for the virtual game Gods Unchained as a perk for its loyalty program members as the retailer inherits an effort to expand its reach into the web focused on electronic money.
The partnership marks GameStop’s latest venture with cryptocurrencies and non-fungible tokens, which are digital assets only, as the struggling retailer works to convert. its business activities. In July, the company NFT market launch. In September, it announced a partnership with crypto exchange FTX.
GameStop’s pivot into the digital world is at the heart of the transformation project under new CEO Matt Furlong and board chairman Ryan Cohen, founder Tough and former investor operating in Outdoor shower bed. Cohen has been a muse for many meme stock investors, who took GameStop stock from a few dollars to a peak of more than $80 in early 2021.
GameStop is still report growing lossesbut Furlong has doubled down on the spin, investing more in digital projects.
Gods Unchained is a digital trading card game built on the ethereum blockchain that allows players to own, trade, and sell their in-game assets. It was created by Chris Clay, who previously directed the digital version of Magic: The Gathering. According to the game’s website, players spent $74 billion on in-game purchases in 2020.
The Gods Unchained partnership ties up with GameStop’s other ventures in the crypto and NFT space. With the NFT trading token, players can purchase the game’s currency, $GODS, on the FTX platform, purchase additional trading tokens on the GameStop NFT marketplace, and hold assets in their GameStop wallet.
Loyal members of GameStop’s “PowerUp Rewards Pro” program pay $14.99 a year for perks like monthly gift cards, cashback rewards, and exclusive releases. Those who are current members as of September 27 will receive a code on that date that they can redeem for an NFT trading card.