How to Buy the Target Fall 2022 Design Collection Featuring Sergio Hudson, Kika Vargas and La Ligne

After luring bargain shoppers with creations from big-name designers like Christopher John RogersMissoni, and LoveShackFancy In previous seasons, Target is back this fall with an exciting new chapter in its co-design product line. For the Fall Design Collection, the big box brand tapped Sergio Hudson, Kika Vargas and La Ligne, each couture label with a signature yet versatile look. A total of more than 100 items of clothing and accessories will be available for $70 or less, with most items priced under $40.

The designers behind this collection – co-founders Hudson, Vargas and La Ligne, Valerie Macaulay, Meredith Melling and Molly Howard – perfected their Target capsule in about a year. Hudson and Vargas were approached directly by Target, while Melling said she contacted the store through her previous contacts at Vogue, where she and Macaulay first met. Today, during a press preview of the collection, all five designers expressed similar reasons for their interest in partnering with the retailer: Target could not only deliver quality quantity but also accessibility.

design collaboration target and sergio hudson

Target / Sergio Hudson

“You know, you always have ambitious customers who love the brand and want to support what we’re doing,” explains Hudson. “You have people who can barely afford a belt or, you know, a top when it goes on sale. And I value those customers just as much as customers who can make a purchase. There are people who have supported me for years who can’t go to Neiman Marcus and buy a Sergio Hudson suit. So for me, this is a great opportunity to give something back to them. “

preview for Elle US Item: Fashion

Macaulay, Melling and Howard agree, adding, “You get all this reach, and then you can [still] Be really proud of the actual works. “

design collaboration target and la ligne

Target / La Ligne

That maintenance of quality is felt in the items themselves, from jackets, leather gloves and sunglasses to comfortable luxury knitwear, hip-hugging skirts and oversized bags. In particular, Hudson says he’s worked to translate the ethos for which his brand is best known — bright colors, precise cuts and elegant silhouettes — in a way that “remains something new and fresh, it’s not just a parody of what we do with high collection. ”

The founders say La Ligne has taken a similar approach, taking key pieces “for the past six years of our brand,” and combining them to serve multiple purposes. . For example, the brand’s name is evident throughout the collection — not just on a particularly glamorous Breton sweater, but also on socks, jackets, wide-leg pants and beanies. Every item is comfortable but upgraded, crafted to transition from one skin to another.

design cooperation goals kika vargas

Target / Kika Vargas

Vargas also found that, even with a much broader audience, her brand’s bold aesthetic was not only supported but encouraged. “As a Colombian, you can sometimes feel that you are a bit far from the core of the fashion industry,” she says. “So opportunities like this really shine through not only for the brand but for our country and industry.” Her vibrant, gorgeous hand-drawn designs, inspired by flowers and coral reefs, are showcased in sleek fabrics on chic boxy tops, matching sets, and loose puff-sleeved gowns. .

Each piece is available in sizes ranging from XXS-4X, and will be Available for in-store and online shopping on Sunday, October 9, for $8 to $70. We recommend lining up for early browsing; If previous discounts are any indication, the Fall Designer Collection could sell out quickly.

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