How to Shade-Match Foundation (Doesn’t Affect Your Skin Tone)
How to Shade-Match Foundation
(Doesn’t matter your skin tone)
Choose the right foundation and your skin will look no makeup at all. Instead, it just looks like great skin — glowing, healthy, and flawless. Kosas founder Sheena Yaitanes explains that finding the correct combination with tinted foundation or moisturizer is not the goal. “You’re trying to find the option that works best for your skin,” she says.
Whether your vibe is subtly perfect tones, build-to-full coverage, or something in between, Yaitanes and top makeup artist and founder of Westman Atelier, Gucci Westman are here to help you get perfect makeup forever. shade for your skin type.
UNDERTONES IS THE KEY
Regardless of your skin tone, tone is more important than anything else, says Yaitanes. “You can get rid of a foundation that is a little too dark or too light as long as the tone is right,” she says. “This is especially important for olive skin tones: Anything that is too warm looks muddy and takes away our luminosity. If your skin is pink, choose a foundation that is listed as cool. If your skin tone is warm, you need a warm undertone to avoid looking gray.”
Number of shades: 16
One drop of this gorgeous, super-concentrated oil helps looong Street.
goop, $42SHOP NOW
COMBINATE COLORS WITH YOUR PALEST COMBINATION
Most people’s skin is darker in the summer and lighter in the colder months. “Choose a shade that suits your skin in winter; then you can add some warmth in the coming summer,” says Westman. “If you’re extremely careful about sun exposure, one shade can get you through all the seasons. I like to use two colors to create the perfect base — I use one as concealer and the other to tie everything together.”
Cream for background
Number of shades: 21
This is especially effective with brushes.
goop, $80SHOP NOW
Vital Skin Foundation Stick
goop, $68SHOP NOW
Spot check brush
goop, $38SHOP NOW
SHEER, CONSTRUCTIONAL RECIPES LOOK MORE NATURAL
Full coverage foundations don’t mimic skin’s natural vibrancy and texture as convincingly as sheerer formulas, helping to accentuate your natural skin tone instead of covering it up. You can build a sheerer formula for more coverage and more natural results than with a layer of heavier product.
Number of shades: 14
Moisturizing enough to apply the cream on the face, it feels like nothing.
goop, $35SHOP NOW
Light Covering Serum
with Vitamin C
Number of shades: 3
Vitamin C encapsulates treatment, SPF 40 protection and silky pigment that brightens skin.
C Beyond Triple Serum SPF 40
goop, $64SHOP NOW
with oat milk
Number of shades: 8
For acne-prone areas, oat seed extract helps control excess oil.
Oat milk organization
goop, $39SHOP NOW
Use a brush to blend the foundation evenly, instead of mixing with your fingers for an even, natural-looking foundation.
Precision makeup brush set
goop, $120SHOP NOW
WHERE TO TEST: HAND, EYES
“Start with the test on the back of your hand and find a color that feels like you — you’ll know as soon as you see it. Once you like a shade or two, try them on your entire face,” says Yaitanes. “Many people just use the jawline, but I think the whole cheeks are important, around the nose, and even the lower eyes. You want to make sure that the color is flattering and pleasing to the eye. Do you like the way you look with this foundation more than when you use it? If it feels weird, it probably is.”
Number of shades: 8
The dew-clear foundation works wonders on all skin types.
Dew Skin Tinted Moisturizer
goop, $50SHOP NOW
Light serum with
Number of shades: 30
Plant-based hyaluronic acid and squalane are a skin-hydrating bomb — and SPF 40 is the best reward.
Super Serum Skin Tint SPF 40
goop, $48SHOP NOW
USE NATURAL LIGHT
“Natural light is key as you can see the truest colors and tones and make sure the product melts into the skin properly,” says Yaitanes. “Shop lighting can distort the way foundation appears on your skin.”
SPOT-CHECKING POTENTIAL DESCRIPTION
There is nothing more beautiful than the look of real leather, and using more product than you need to distract from its shine and also accentuate pores and fine lines. Even if you have acne, leave the acne-free areas. “I call it spot testing — you just target problem areas instead of applying foundation all over your face,” says Westman.
Average coverage of light
Number of shades: 30
Each of the 30 gorgeous shades tones and soothes skin with niacinamide.
True Skin Serum Foundation
goop, $54SHOP NOW
goop, $470SHOP NOW
CLEAN MAKEUP STORE
Hello, My age is: 50 | Makeup artist Gucci Westman
My Morning Process: Kosas Founder Sheena Yaitanes
Skincare routine for healthy and radiant makeup