How virtual influencers are gaining popularity in China amid a celebrity crackdown; research predicts the industry will go from ~$870M in 2021 to ~$6.7B in 2025 (Gloria Li/Financial Times)

Gloria Li / Financial Times:

How virtual influencers became famous in China amid celebrity crackdown; research predicts industry to grow from ~$870 million in 2021 to ~$6.7 billion by 2025– Computer generated avatars are a safer option as Beijing takes down celebrities – Viya, famous Chinese influencers…


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