Health

Indonesia’s Halodoc, TikTok team up to provide educational content through #InfoKesehatan . initiative



Indonesian digital wellness platform Halodoc has partnered with global video social media app TikTok to deliver educational content in Southeast Asia’s largest country, as it continues to fight back against scams. hoaxes and health-related misinformation.

The application has three main features: an online pharmacy with more than 4,000 pharmacy partners, a chat and call platform to consult with more than 20,000 doctors, and an online platform to book appointments with doctors from about 2,000 hospital partners.

In a press release issued last Tuesday, both sides launched the #InfoKesehatan (#HealthInfo) initiative to release information regarding vaccinations, diseases, facts and myths. health, maternal and child health, reproductive health and mental health.

As part of the #InfoKesehatan campaign ending today, videos from Halodoc and Halodoc’s physician partners will be pinned and found on TikTok’s search column. When the initiative ends, those videos will still be available on the platform – but such keywords will no longer be featured on its main page.

WHAT IT DOES

The same statement says that doctors will upload health-topic videos on Halodoc’s and their TikTok platform, ranging in length from 15 seconds to one minute. In addition, TikTok users can ask doctors related questions through comments for them to answer in another video.

Founded in 2016, Halodoc has accumulated over 197,000 followers and over 948,000 likes on TikTok.

WHY IT IMPORTANT

In one survey conducted in October 2021, Indonesia’s Katadata Insight Center, which specializes in data analysis and research, found that 39.7% of 10,000 respondents said health content contained many hoaxes. second domestic scam after politics.

“Besides equitable access to health services, health literacy remains a challenge in the healthcare industry, which needs to be addressed with multi-stakeholder collaboration,” said Halodoc CMO Felicia Kawilarang said in the same statement.

“We also believe that in today’s digital era, digital platforms have the power to accelerate health education for society.”

TREND TO BIGGER WOMAN

Government of Indonesia is actively verifying false claims about COVID-19 vaccine, remedies and other related issues about this vaccine Hoax Buster channel. Meanwhile, Indonesian civil society organization MAFINDO has published fact-checking stories about the pandemic and other issues on the internet. Turnbackhoax.id.

ON PROFILE

Adeline Hindarto, Halodoc’s Vice President of Government Relations and Corporate Affairs, told MobiHealthNews in another statement that the company is “committed to (providing) true and accurate health information,” including in relation to the ongoing pandemic.

She said: “The work of information, education and communication on health has been carried out since the beginning of 2016.

In addition, Halodoc has collaborated with the Indonesian Ministry of Health on COVID-19 mitigation, one of which is providing IEC information related to COVID-19 since March 2020. More accessible is always available. health-related articles and resources in our app, website, and social media.”



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