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Instagram rolls out an in-app scheduling tool to all professional accounts • TechCrunch


Instagram is rolling out an in-app scheduler to all professional accounts in its app. announced. The new tool allows businesses and creators to schedule their posts in advance without having to use third-party apps or Creator Studio. Social media creators and managers have long relied on third-party tools to schedule Instagram posts, so the new scheduler could be a tool. game changer. The official launch takes place a few weeks later social network started testing scheduler with selected users.

With the new tool, businesses and creators will be able to schedule posts, reels and carousels directly within the app 75 days in advance.

Once you have created a post, you can access the scheduler by tapping “Advanced Settings”. You will then see a new “Schedule this post” toggle. Once you’ve selected the new option, you’ll be able to choose the date and time you want the post to appear online. Then you need to navigate back to the Instagram post stream and tap on “schedule”. Creators and businesses will be able to view scheduled posts in the “Scheduled content” section accessible via the hamburger menu. This section also allows you to reschedule content if needed.

The launch of the new tool isn’t exactly a surprise, as app researcher Alessandro Paluzzi has noted that Instagram is working on scheduling feature back in July.

Instagram hasn’t said when or if regular accounts will have access to the in-app scheduler, but TechCrunch has reached out to learn more. It should be noted that anyone can switch to a pro account by navigating to their account settings.

In addition to rolling out a new scheduler, Instagram is also rolling out “Achievements” in the spin. Creators can unlock achievements related to specific actions when creating a video, such as collaborating with another creator, interacting with their community by making the video more interactive, make multiple videos in a week or use trending sounds and effects. Creators will be notified when they have unlocked an achievement after publishing their story. They will also be able to keep track of what they have and have not achieved. Instagram is testing Achievements globally starting this week.

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