Internal Meta documents detail Instagram's struggle to compete with TikTok; users spend 17.6M hours per day watching Reels, far below TikTok's 197.8M hours (Wall Street Journal)

The Wall Street Journal:

Internal Meta documents detail Instagram’s struggle to compete with TikTok; users spend 17.6 million hours per day watching Stories, much lower than TikTok’s 197.8 million hours– Reels face stiff competition from leading short video platform; creators track views

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