Jenny Yang’s food education campaign asks to start rethinking MSG texting – The Hollywood Reporter

Jenny Yang, comedian, writer and actress, is dispelling myths surrounding MSG and “eat it clean” with a clever campaign – developed by Ajinomoto, a biotechnology and food conglomerate. Japanese multinational product – called #DinnerWithGoop.

The dinner, held September 7 at Gourmandise School in Santa Monica, was not attended by Gwyneth Paltrow or any other representatives from her well-known healthcare foundation Goop. Yang extended the invitation in an attempt to start a fact-based conversation around “clean eating,” a lifestyle and diet that Goop promotes, and how she believes it ultimately matters. topic because it propagates the idea that the way many people eat is impure and gives moral value to food choices.

“Food is my lifelong passion because it’s tied to my culture, tied to my identity,” Yang said. The Hollywood Reporter Wednesday night. “Once I became a comedian and built an online following, chatting with people who would slander ingredients or foods that represented my culture became one of my favorite things to do. talk about it. [Goop] called MSG unclean eating when it wasn’t even proven by scientific evidence… so this was a natural fit for me. “

Yang’s relationship with Ajinomoto (which manufactures and sells spices, including MSG) began in 2020 during the first months of the pandemic when the company asked her to participate in its #TakeOutHate campaign them, was started because they predicted that the Asian community would receive a backlash because of the origin of the coronavirus. (Margaret Cho, Harry Shum Jr. and Gail Simmons also participate.)

“If you think about how representation of Asian Americans happens in this country, one immediately thinks of food. It’s one of the more prominent formats where we have an influence on the culture,” Yang said. “[Goop] put their flag on the sand and say MSG is not eaten clean, so dirty. There’s a huge history of demonizing MSG for what it stands for – it has a lot to do with Chinese restaurants and people. There’s a lot of luggage with MSG, and I don’t think they thought of this when they called it dirty.”

Jenny Yang Dinner with Goop

Courtesy of Ajinomoto Co. Inc

Last night’s dinner featured Laotian dishes with Californian flair from LA-based Chef Saeng Douangdara, such as steamed sticky rice, Laotian pasta and meatballs, chicken and pork rice paper rolls Hong Shao Rou. All dishes contain MSG, but the first – the cold corn soup with lemongrass – is available in MSG and MSG-free versions, so guests can feel the difference. It’s amazing. (When MSG is present in foods, glutamate binds to the umami taste — or, fifth taste receptor — on the eater’s tongue, creating a more palatable sensation.)

Dr. Tia Rains, director of strategic development and customer engagement at Ajinomoto North America, is committed to working to get more food and cultural media to talk about misconceptions around flour sweet (which has long been considered unhealthy, although science has proven it. has two-thirds less sodium than table salt) and ingredients associated with certain cultures . “I believe in bringing the truth about food and food ingredients to the masses. MSG is safe and can not only be used as a food enhancer, but also to reduce sodium intake by 30 to 50 percent. My background is in nutritional science, and so, for me, it’s extremely important that 9 out of 10 Americans consume more than the amount of sodium you should have for a healthy diet,” she said. Added, “Unfortunately, it’s very common that in the end what [some platforms are] This act is misleading the American public about diets that are not beneficial to them. Anyone with a background in health and wellness should repeat [science’s] Sentiment about what constitutes a healthy diet. “

Jenny Yang Dinner with Goop

Courtesy of Ajinomoto Co. Inc

Despite popular misconceptions, MSG has been deemed safe by the FDA, World Health Organization (WHO) and many other reputable health organizations. Common foods that have MSG are parmesan cheese, ranch dressing, sun-dried tomatoes, mushrooms, nutritional yeast, soups, savory snacks, and other processed foods.

Yang and other dinner attendees allege that since this campaign was underway, Goop has secretly deleted articles that mentioned MSG or added a disclaimer.. “I am always very pleased when someone as powerful and influential as Goop tries to join the conversation by calling something from my culture good or bad, clean or dirty,” says Yang. filthy. “I think the company is smart enough that if they really thought about it, they would fix it themselves. We’re not trying to destroy Goop, but we’re really just trying to have a conversation.”

CHEAP contacted Goop and received no response at the time of publication.

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