John Lewis Advertising Predictions for 2022

We all know the most amazing time of the year isn’t officially until a John Lewis ad hits our screens and Twitter is on fire with reactions (and, hey, just quote).

The highly anticipated advertising has become synonymous with festivals and is a staple of our Christmas calendar, year after year. For many, Christmas simply wasn’t Christmas until Mariah Carey’s buzz could be heard across the country and the popular retailer unveiled its iconic ad. And we are in that camp!

It’s safe to say, 2022 is yet another eventful year in British history with the arrival of Queen Platty Jubes in the summer, the Women’s Euros, this month’s World Cup and of course the departure. of the Queen. Then there’s The Queue for the Queen’s-in-the-state, with touching stories of mourning strangers building friendships while shuffling along the ever-growing stream, visible from space. .

With loads of material to choose from, the cheery masterminds behind the JL commercial are sure to capture our hearts like never before this Christmas. It could be the marmalade era of The Bear aka Paddington, or maybe a sad-looking Corgi will be the main character, as the ad tells the story of a puppy who lost his wag. ? It may even be Christmas that King Charles gets all the presents… a fully functioning pen.

Ahead of the annual event that marks the real start of the festivities, the team is sharing their JL Christmas promo predictions for 2022…

Disclaimer: if we’re wrong, it’s because it’s mmmk tradition.

Lareese’s prediction

I think there are going to be some climate change angles regarding a grieving polar bear and how to have a green Christmas with JL. I’m picturing an animated classic Snowman flying around the world watching all these animals in despair as their homes disappear one by one. Then, outside the classroom, a fox jumped on the window sill (this is a magical nocturnal fox, you see), pressed its long snout to the glass, moved to see a child Present ideas to your classmates about how humanity can pull together, save the planet, and rescue animals once and for all. The fox starts spreading the word, telling his animal friends that help is on the way, and this won’t be their last Christmas… As for the soundtrack, I’m thinking of a This year’s full ensemble – a star – original track featuring Adele, Coldplay, ABBA, Elton and 1975.

Lily’s prediction

I thought it would be another tear but in OVERDRIVE mode! Possibly a nod to the Queen after all of her years as our Monarch (which I really hope they do). Although, given their advertising management by John Lewis and many others at the beginning of the year, I also feel there can be a nod to peace + no war. Come together or support from afar / hearts as one. Maybe someone sends a gift they received for Christmas to someone less fortunate!

I’d love for JL to do something similar to: ‘somewhere only we know’ 2013 The Bear and the Hare because it gives a traditional Christmas carnival feel, a heartwarming storyline and beautiful songs to it. AD. So maybe an illustration/animation part like they have started doing in recent years. Something cuddly and comforting can be purchased at the store as a symbol to promote their Christmas range in 2022!

Danielle’s prediction

After anticipating what I can only describe is best advertisement (never made) in 2020, I’m pretty burned by this whole quest but alas, I’ll try again. Alien Girl of the Year 2021 was a big miss for me – no tears, no laughter just a little MEH.

This year, I hope they partner with Waitrose to deliver a bountiful gifting masterpiece. Food and gifts are so synonymous with Christmas, I would love for them to play up to the great British traditions and the fact that they are back for good and this Christmas will be the first normal festival in time. long. No mention of actual COVID because no one needs to be reminded of that.

I want to see scenes that capture the hustle and bustle of last-minute shopping in London. Mums and Grans arrived at the deli at 6 a.m. before Christmas Day. Horrible classic office parties with fizz and hash browns. Families drive from house to house packed with presents. Children choose and wrap their presents. Terrible nativity plays. Dive down the road watching quality Home Alone. ALL THAT ARE GOOD STAFF.

Maybe the intro that appears at the end will say “They’re traditional for a reason” or “Never stray from tradition” which I think works for John Lewis because so many people shop there. Anyway, that’s my 2 cents, feel free to hire me JLP next year!

Olivia’s prediction

This year, I think they will focus on Christmas during the years the Queen has served as Monarch. They will show families coming together to watch the Queen’s Speech on Christmas Day and share gifts. There will be a present like every year, maybe a teddy bear as they haven’t changed much over the years. This teddy bear will then be the item they sell in the stores. They were originally going to do this for the celebration but kept it when she passed away later that year. I also think Sam Ryder will sing the song for it.

Charlotte Prediction

While there are many traditions that emerge from year to year, the classic Christmas movies that repeat day in and day out in December are the ones every family can relate to. The movie review rules don’t apply to Christmas movies – to put it simply, the limit doesn’t exist.

I think an iconic ad that only John Lewis’s budget could pull off would be a nod to some of the most beloved and classic films in the Christmas genre, whether it yes that department store scene or a guest of Hugh Grant himself (who is dreaming big here), I have no doubt that this ad will be the talk of the town. A triumph across all generations, I’m picturing references to Really love, Vacations, Home alone and newer classics including Transformation Princess that people of all ages will love and appreciate.

After a few seriously lackluster Christmases and restrictions of varying degrees, I feel like the 2022 festive season will return with a serious blow, and big budget savings with the ‘aww’ factor. guaranteed to be something I personally want to see. Jude Law, Colin Firth, Will Ferrell, I hope to see you there!

Maddie’s prediction

I have to say that the creative side of my brain is a bit underdeveloped for tasks like this. I can only imagine the stress John Lewis teams feel each year knowing the pressure they are under to create the best advertising. For me, 2019’s Edgar the Dragon was the last time they smashed it.

It also happened to be the last Christmas where we weren’t burdened with all that had happened since. What I want to see is that they recapture that innocence and magic. A place where for two minutes we can forget about all our troubles and disturbances and frankly the not so good state of the UK. A story of solidarity, neighbor helping neighbor, understanding and solidarity across generations and cultures. Not a big question right?


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