After weeks of criticizing Gap, it seems Kanye WestThe partnership with the clothing company has ended.
The hot-tempered rapper’s lawyers officially informed Gap on Thursday that his Yeezy LLC will be ending a partnership announced in 2020 to build the Yeezy Gap brand. The letter claims Gap violated the terms of their agreement by not opening planned retail stores or releasing clothing, according to The Wall Street Journal.
Fans will still be able to purchase existing Yeezy Gap products from stores before the clothing brand has to stop using the brand, according to the letter. Ye’s clothing in collaboration with Balenciaga, also sold through Gap, will not be affected.
The relationship between West and Gap has become increasingly strained in recent weeks, with the rapper repeatedly expressing his frustration with the company on social media.
“You have to really give me the position to be Ye and let me do what I’m thinking,” he said in a video sent to Gap executives on Instagram last month, “Or I have to think elsewhere.” West also claims the fashion label copied his designs or excluded him from the creative process.
Those executives may have hoped that West would be willing to put aside his skepticism with the deal when he shared a more reflective post on social media last week following the death of Queen Elizabeth II. The rapper wrote last Thursday that “life is precious” and vowed he would “release all grudges today” while sharing pictures of the queen in her younger years. .
He deleted the post and it looks like as far as Gap is concerned, at least one feud continues.
News of a complete rift in the relationship between West and Gap will be received with trepidation at Adidas, which also has a similarly troubled partnership agreement with the rapper. He also accused the German sportswear brand of failing to fulfill its contractual obligations and stealing his ideas in recent months.
“To keep me, you will have to pay billions of dong. To let me go, you would have to pay billions,” West said in another deleted Instagram post.