LeBron’s 18-year-old son Bronny signs Nike endorsement contract

Bronny James

(FILES) In this file, February 5, 2022 Bronny James of Sierra Canyon (CA) throws a three-pointer in the first half against Glenbard West (IL) at Wintrust Arena on February 5, 2022 in Chicago, Illinois. (Picture by Quinn Harris / GET IMAGE OF North America / AFP)

Bronny James, the eldest son of NBA superstar LeBron James, is among five amateur basketball players who have signed endorsement deals with Nike, the sports apparel company announced Monday.

James, who turned 18 last Thursday, is a guard at Sierra Canyon High School near Los Angeles while his father is a 37-year-old, four-time NBA champion for the Los Angeles Lakers.

Bronny James has become part of Nike’s marketing for its latest sneaker, the Nike LeBron 20.

No financial terms for the transactions were disclosed.

LeBron James signed a lifetime contract with Nike in 2015 after working with the shoemaker since his days as an 18-year-old lead.

James said he hopes to one day play with his son in the NBA.

Bronny James signed a NIL agreement – for name, image and likeness rights – along with four other young basketball bodyguards.

Three are women: JuJu Watkins, another student from the Sierra Canyon; Caitlin Clark of the University of Iowa; and Haley Jones of Stanford.

The fifth is DJ Wagner, a New Jersey high school student who hopes to become the NBA’s first third-generation player.

He is the grandson of Milt Wagner, who won the NBA championship with the Lakers in 1988, and the son of Dajuan Wagner, LeBron James’ teammate in the star’s first two NBA seasons in Cleveland, before the matter. health ended his career in 2006.

“Every recognized athlete is a player paving the way for the next generation on and off the field,” Nike said in a statement. “These athletes push Nike to think about new ways that the game can break barriers, bring people together, build community, and shape the future.”


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