LG launches artistic NFT for its smart TVs

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LG Electronics launched its own non-fungible token (NFT) platform, LG Art Lab.

Now available in the US on corporate TVs running webOS 5.0 or later and accessible directly from the home screen, the new platform allows users to buy, sell, and enjoy technical works of art. high quality number.

Of course LG hopes this artwork will help consumers enjoy their TV more, and it says the TV is the perfect medium to display one’s NFT collection. It’s a sign that big companies see NFT as a step closer to mainstream adoption.

LG says it built the platform to make using NFT convenient and accessible. It includes LG Art Lab Drops, artist profiling and previews of new works coming to the platform. Meanwhile, the real-time Live Drops countdown ensures users can get the “just dropped” NFT.

LG’s new platform is based on the Hedera network, the most used, sustainable, enterprise-grade public ledger for the decentralized economy that makes buying and selling as simple as possible, incorporating code The on-screen QR allows users to quickly complete transactions through Wallypto, a cryptocurrency wallet company for smartphones.

LG Art Lab will showcase the artwork of Barry X Ball.

Once purchased, the NFT can be traded on the LG Art Lab Marketplace, where users can easily view the transaction history, while in My Collections they can view all the artwork belonging to their property. When displayed on the cinematic, 16:9 aspect ratio of LG TVs, NFTs come to life.

LG Art Lab welcomes its first digital artwork from renowned sculptor Barry X Ball. Famous for his reinterpretations of classical and modern sculptures using the latest in 3D printing and scanning technology, Barry X Ball is now launching the NFT art world with line-of-line digital works. Unique “Metal”.

The first of these NFTs, capturing the details used in the artist’s remarkable sculptures, will be available through the platform’s LG Art Lab Drops feature in the coming weeks. Next week, with the “Stone” series and other artists’ works added monthly.

To help users gain insight into their favorite NFTs and the creative minds behind them, the platform also presents informative artwork descriptions and short films that illuminate the creative process of the artists. artist. Users can follow and learn more about each artist in the app’s profile feature, and will have the chance to meet some of them at upcoming LG-sponsored art events.

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