Running your business successfully in 2022 is not easy due to the new standards of people’s lives. The Covid-19 pandemic has changed the consumption of goods and services. If a few years ago opening an offline store or restaurant was a profitable idea, now the owner of the store could be at a loss.
Since most of the startups in 2022 are going online, you need to think about starting an Internet business. If you decide to become an entrepreneur and have an investment opportunity, but don’t have a modern idea, you can take advantage of options that someone has successfully developed.
What business is popular in 2022
Thanks to the Internet, anyone can become a business owner. Starting an online business is a great idea for those who prefer flexible working hours and complete control over their income. This monetization option is resistant to crises and pandemic outbreaks.
According to Statista, by 2021, online shopping has surpassed 4.2 trillion dollars across the globe, and social media has become the backbone of many businesses looking to build brand awareness.
Before preparing to launch a startup, consider the following factors:
- Specialize. An entrepreneur needs to learn new skills and knowledge about a niche for any successful start.
- Investing: If you don’t have enough money to invest a significant amount of money in a project right away, think about ways to raise capital for your business (investors, crowdfunding, nature, etc.) entrepreneurship, sponsorship, etc.).
- Scaling up. To attract new customers and make a profit, the company needs to grow and develop continuously. Consider long-term scaling plans and keep in mind the possible complications as you work.
- Personal interests. Consider whether you are still passionate about the business in the long run.
The cost of starting a business decreases every year, which is especially important for an online business; To get started, just a computer with an Internet connection is enough. The most challenging part when developing an idea is the matter of choice. To be successful, you need to deal with products that are in strong demand. A business should be run by someone who enjoys doing it.
Drop shipping
Dropshipping is one of the profitable business ideas if you want to make money online remotely. Unlike a regular online store, you don’t need products to run a dropshipping e-commerce site. Corresponding to Torchbankz, the dropshipping industry is expected to reach a market valuation of $557.9 billion by 2025.
This business is considered very affordable because to operate you just need to launch your website and visit the catalog of wholesale suppliers such as AliDropship or SaleHoo.
All you have to do is partner with wholesalers and manufacturers to sell their products under your brand name. The buyer makes a purchase on your website, informs the supplier company about it, and sends the order to the customer. The dropshipping program for an online store is simple:
- The seller selects products from the supplier’s catalog and uploads them to the trading platform (online store, landing page, marketplace).
- Add markup to supplier prices.
- Advertise products and find customers.
- When a customer places an order, the seller will notify the supplier of this information.
- The supplier packages the product and sends it to the customer.
To quickly become a leader in this industry, you need to stand out from the competition. Instead of thousands of different products, you can narrow your niche and specialize in just one category: children’s clothing, home decor, or more.
Deliver food to the office
Food delivery is not a new but trendy business idea. Fundera says that the online food delivery industry has created more 26.5 billion dollars in 2021. While big companies set high prices on dishes, newcomers have the opportunity to earn customer loyalty at affordable prices.
Since there are many office workers and not everyone can afford to go to a coffee shop for lunch, you will quickly gain a loyal audience and strengthen your position in the market.
An aspiring entrepreneur doesn’t need much investment. You can cook food at home and use your car to deliver orders. An important thing to invest in is a website or an app to showcase your services and present all the menus.
To minimize your costs, before launching a full-fledged software, you can use MVP, in which you will test the main functions of the application and attract the first customers. Thus, potential buyers can see available dishes and order online without calling. They can choose a specific time that you need your food delivered and even leave specific comments on your order.
Plus, your customers will pay for services using the app, saving you cash. By enabling service feedback in the software, the delivery owner also gets feedback from that person and builds a loyal audience. Your own app will help you tell the world about yourself and take the lead among the digital underdogs.
Online Trading
Opening your own online store is the most obvious idea for an online business. The following online stores can be called relevant in 2022:
- children’s goods;
- ecological and natural versions of everyday products;
- superfoods;
- sportswear;
- clothing and shoes;
- civil textile products;
- box with surprises.
This startup idea is not as simple as it seems at first glance, but it will not require significant investment at the initial stage with a competent approach.
First, you need to decide on your niche. Buy several copies of each item to understand what will be in greater demand and what is better removed from the catalog altogether.
Next, you need to research your target audience. For example, selling furniture to teenagers is futile. The older generation probably isn’t interested in fashionable gadgets, and city dwellers won’t appreciate garden merchandise. The main characteristics of potential buyers are gender, age, place of residence and financial situation.
The important step is to choose a supplier. To avoid being caught by scammers, try to find out more about them and view the goods in person.
Deploy enterprise resource planning software to instantly customize and automate processes. ERP will integrate and manage finance, supply chain ordering, user operations, reporting, production, and human resources. With this software, you and your staff will be able to plan deliveries and improve the quality of customer service. The use of digital technologies in business will increase productivity and store all data in secure cloud storage.
Why Digitize Your Business in 2022
Without building a digital transformation strategy, no modern business in 2022 can survive for long. Due to the pandemic, everyone is observing the rapid rise of trends that used to become popular very slowly. Such resources allow you to save money, increase profits and attract new customers.
The minimum required for any company these days is a website and social media accounts. Brands that want to get one step closer to their customers can also develop mobile apps/chatbots and use other promotion channels.
A more thorough digital transformation involves working with customers and deep business processes: production, people management and internal communications. To make such a transformation, you need serious work, possibly based on Big Data analytics, cloud and mobile services, and agile development.
Before embedding digital technology in your business, think about what exactly you and your customers need. You should not follow trends and use software that cannot help optimize processes and establish communication with customers.
Image credit: Karolina Grabowska; Bark; Thank you!
