Microsoft CEO Satya Nadella on AI: ‘human preferences’

Microsoft is merging ChatGPT-like technology into its Bing search engine, transforming an internet service that is now far behind Google into a new way of communicating with artificial intelligence.

Microsoft’s second-biggest search engine innovation could give the software giant a head start over other tech companies in capitalizing on the worldwide excitement surrounding ChatGPT, a tool that has awakened millions of people to the possibilities of the latest AI technology.

Along with adding it to Bing, Microsoft is also integrating chatbot technology into its Edge browser. Microsoft announced the new technology at an event Tuesday at its headquarters in Redmond, Washington.

Microsoft says the new Bing public preview will launch on Tuesday for users who sign up for it, but the technology will expand to millions of users in the coming weeks.

Yusuf Mehdi, corporate vice president and head of consumer marketing at Microsoft, said the new Bing will launch on desktop with limited previews. He says that everyone can try a limited number of queries.

An enhanced partnership with OpenAI, the maker of ChatGPT, has been in the making for many years, starting with a $1 billion investment from Microsoft in 2019, leading to the development of a powerful supercomputer. was specifically built to train the San Francisco startup’s AI models.

While not always realistic or logical, ChatGPT’s master language and grammar comes from having used a huge stock of digitized books, Wikipedia entries, manuals, newspapers, and other online articles.

Microsoft Corp CEO. Satya Nadella said on Tuesday that new AI advances “will reshape every category of software we know,” including search, like previous innovations in personal computing and computing. cloud. He says it’s important to develop AI “with human preferences and social norms, and you wouldn’t do that in a lab. You have to do it in the world.

The shift to making search engines more conversational — able to confidently answer questions rather than provide links to other sites — could change the business of search based on advertising, but also poses a risk if the AI ​​system does not understand the truth. Their opacity also makes it difficult to retrieve the original man-made images and text that they have effectively memorized, although new Bing includes annotations that link to the sources.

Gartner Analyst Jason Wong says new technological advancements will mitigate what led to Microsoft’s disastrous 2016 launch of experimental chatbot Tay, whose users were trained to make racist remarks. race and sex discrimination. But Wong said “reputational risks will still come first” for Microsoft if Bing gives answers with low accuracy, or the so-called “hallucination” of AI mixing and mixing data.

Google has been cautious about such moves. But in the face of pressure on ChatGPT’s popularity, Google CEO Sundar Pichai on Monday announced a new conversational service called Bard will be made available exclusively to a group of “trusted testers” before being released to the general public later this year.

Wong said Google was surprised by the success of ChatGPT but still had an edge over Microsoft in consumer-facing technology, while Microsoft had an advantage in selling its products to businesses.

Chinese tech giant Baidu this week also announced a similar search chatbot that will launch later this year, according to Chinese media. Other tech competitors like Facebook Original meta and Amazon has also been working on similar technology, but Microsoft’s latest moves aim to position it at the heart of ChatGPT zeitgeist.

Microsoft revealed in January that it poured billions of dollars more into OpenAI because it looks like it will combine the technology behind ChatGPT, the DALL-E imager, and other OpenAI innovations into a range of Microsoft products tied to the cloud platform and the Office suite of products for for workplaces like email and spreadsheets.

The most surprising thing might be the integration with Bing, the search engine that ranks second in many markets but has never come close to challenging Google’s dominant position.

Bing launched in 2009 as a rebrand of Microsoft’s previous search engines and was run for a time by Nadella, years before he took over as CEO. Its meaning is enhanced when Yahoo! and Microsoft signed an agreement for Bing to power Yahoo’s search engine, giving Microsoft access to Yahoo’s larger search market share. Similar deals have included Bing in search features for devices made by other companies, even though users don’t necessarily know that Microsoft is supporting their search.

By making it a destination for chats like ChatGPT, Microsoft can invite more users to try Bing.

On the surface, at least, the Bing integration seems a far cry from what OpenAI had in mind for its technology. Appearing at Microsoft’s event, OpenAI CEO Sam Altman said “the new Bing experience looks amazing” and is partly based on lessons from the large GPT family of language models. He said one of the reasons for Microsoft’s partnership is to help get OpenAI technology “in the hands of millions”.

OpenAI has long expressed an ambitious vision of securely guiding what is known as AGI, or artificial general intelligence, an unrealized concept rooted in ideas from science and technology. science fiction about human-like machines. OpenAI’s website describes AGIs as “highly autonomous systems that outperform humans at work of the most economic value”.

OpenAI started out as a non-profit research lab when it launched in December 2015 with support from Tesla CEO Elon Musk and others. Its stated goal is “to advance digital intelligence in a way that is most likely to benefit humanity as a whole, not constrained by the need to generate financial returns”.

That changed in 2018 when it incorporated the for-profit business Open AI LP and moved nearly all of its employees to the business, not long after releasing the first generation of its GPT model to create human-readable text.

Other OpenAI products include the DALL-E imager, originally released in 2021, the Codex computer programming assistant, and the Whisper speech recognition engine.

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