New World Spawn – Explore the Metaverse through new skins

Welcome to the Overworld of the metaverse! Find a comfortable position, choose your preferences and create your avatar, as we are just getting started. However, if you look around, you’ll see a world taking shape: diverse participants of all kinds – from fashion to government to therapeutic clinics – are beginning to tap into the resource.

At the same time, tools that support the metaverse in the tech and telecommunications sectors will create the building blocks. That’s why I let my daughter play games like Minecraft – those world-building skills will have power over her generation as the metaverse becomes the hub for connections, ideas and commerce. .

But what is in Metaverse Exploration for you? At the surface level of the metaverse, it’s hard to capture the long-term benefits on the horizon. Of course, each participant has an idea of ​​where the metaverse quest will take them, but rest assured that most roads lead to diamonds.

Diamond Mining and Facility – Opportunities for sectors ranging from retail to hospitality to healthcare and education

You might think of the metaverse as nothing more than a “cool” consumer playground — a new form of social media — but that’s only one level. While brand engagement and representation are important aspects (I’ll get into that later), the metaverse has higher applications, scientific advancement, medicine, education, and safety. .

Unprecedented connection speeds of 5G and edge computing

But first, let’s find out how. With the unprecedented connection speeds of 5G and edge computing to extend the power of 5G even further, consumers and businesses will be able to delve deeper into the waters of virtual activity. Add virtual reality (VR) and augmented reality (AR) innovations and infrastructure, as well as IoT capabilities, to the equation and we can go even deeper. So now, let’s explore those seas together.

Healthcare takes advantage of the metaverse

In healthcare, clinicians will leverage the metaverse to reach and advise patients regardless of physical geography, opening the door for rural patients to access specialist physicians. The use of AR also comes into play here – consider surgery with an AR overlay that allows doctors to better identify – and even feel – the best incision points and obtain local data, real-time information about the patient’s comorbidities and vitreous during their surgery.

On a global level, healthcare physicians and researchers will be able to connect and exchange research and case studies with colleagues in virtual conferences, regardless of location, fostering collaboration. advances in medicine in general. This goes beyond video conferencing; researchers will be able to involve their colleagues in the vivid experience of their research for even deeper understanding and engagement.

Education with AR and VR technology enables immersive experiences

The metaverse’s enduring educational value is also significant for future generations. AR and VR technologies enable immersive experiences (complete with touch, sound, and smell). Students can travel through time, Magic School Bus they travel through the human body, complete other dangerous chemical experiments, or split a cell to better understand each ingredient.

Metaverse is also providing a new way to address the opportunity gap between students

Some students cannot afford the actual entrance fee, but all will be able to explore and explore in the supermarket with equipment provided by the school. Finally, students who wish to pursue post-secondary education can take a virtual tour of the “Metaversity” facilities, which are Precise digital twins from schools like Morehouse College and Southwest Oregon Community College.

In every field, VR and metaverse will transform training

Training processes will flourish allowing for health and safety upgrades. For manufacturing technicians, this means they can virtually train on a twin of their digital machines to better understand the processes and risks involved and their operations. machines – before they even look at the actual product. Or imagine a medical student training on a virtual surgery, helping them better understand different patient situations without interrupting any of the live processes.

How will brands work in the metaverse?

These are a few examples of how the metaverse allows brands to go into creative mode, unlocking a host of new tools to communicate their value proposition and ethos to customers. This new world is free from the physical constraints and budget constraints of the physical world, allowing brands to interact with customers in entirely new ways. Imagine a store where a Bengal tiger takes your order – or a multiplayer quest to find a limited edition sneaker. This new world of opportunity creates a new need for powerful customer experience strategies and solutions.

Collaborating with the Villagers – New customer journey and customer experience strategy

Gartner predicts that, by 2026, 25% of people will spend at least an hour a day in the metaverse and 30% of organizations worldwide will have metaverse-ready products and services. Therefore, to create more powerful journeys that excite new metaverse users while keeping metaverse users interested, now is the time to invest in customer journey orchestration.

To ensure a strong customer experience (CX) in the super-reverse era

With a strong customer experience – businesses need to optimize the digital customer experience today. Are there monsters and creepers in the customer journey that need clearing? Are there any touchpoints along the way that can be enchanted and increase the potency?

To create stronger customer engagement and loyalty and build richer brand experiences, businesses must start now to repair and optimize their customer journeys. them on channels.

Who are your potential customers? What will that customer journey look like?

Likewise, businesses need to invest in better understanding their current and potential customers – understanding where the business is mining the diamond and where it is hitting the lava.

If CX and marketing departments understand the core aspects of the brand experience that generate customer satisfaction – and the drop-outs – then recreating the extraordinary brand experience in the metaverse will become a reality. more efficient and lighter increase.

By adopting customer journey mapping and orchestration tools, businesses gain insight into those customer paths and can personalize the digital experience.

Designing customer journeys in the metaverse

It is essential to understand the generational divide. While Gen X and Millennials are creating the bricks for the foundation of the metaverse, over the next few years, Gen Z will lead the way in landscape design and optimization. However, the crux of the metaverse opportunity will open up with Gen Alpha, who will be completely immersed in the virtual world, move between dimensions with ease, and become an expert at creating and optimizing opportunities. unprecedented business in it.

The good news is that businesses can now understand the nuances of each population and tailor their strategies to best engage each metaverse participant while remaining agile enough to adapt as new worlds are built. around them.

Witches, Zombies and Ender Dragons – The period of fierce competition

With such a strong revenue opportunity, it’s no surprise that we’ve seen some form of battleground between players in every space – from gaming to social to telecommunications. However, a fierce competition is not the way forward for the metaverse, and only more value is opened up through unprecedented collaboration.

Furthermore, the metaverse is not something organized by one company – it will happen through a combination of cutting-edge technologies, including blockchain, VR, AR, IoT, 5G and advanced networking – do for the need for synergy to become more apparent.

The digital ecosystem on the backend of metaverse

Imagine you want to eat pizza, but you have to order your crust online and walk to different stores to get more of each filling. Along the way, you find that some of the toppings aren’t compatible with the size and shape of your pizza, so you have to move on to the next store. It’s the digital ecosystem we face in the backend of the metaverse, and the journey to ‘make a pizza’ will only get worse without the partnership.

Now, with enterprise software and metaverse interoperability standards that reduce complexity and bring all of the above under one roof, we have a pizza party where every experience counts. fully customizable.

New era of technology

As we are, at the dawn of a new era in technology, just before it becomes mainstream, we have a unique chance to get it right. From the outset, all facilitators and participants must agree on a set of standards that will make the metaverse world interactive and easy to add, allowing for more creativity and detail.

A common set of standards must be found

And let this serve as a warning – if the metaverse enablers can’t find common ground and a common set of standards, we’re bound to face a multitude of technical complications, making the metaverse less appealing to for both businesses and consumers. What’s more, those who don’t partner with their competitors to create something extraordinary will actually be overtaken by new entrants.

Metaverse is our new adventure

Like any good adventure, the metaverse offers pitfalls and opportunities beyond our wildest dreams – but it’s only worth playing if we can foresee the end goal. By collaborating with others, optimizing the customer experience and enabling plenty of creativity, we will be able to open up unprecedented opportunities for business and society.

Related articles:

How to Brand Your Business in Metaverse

The World of 2021 is Digital; Metaverse explodes in 2022

Metaverse’s early days in the world of construction

Featured Image Credits: Vanessa Loring’s photo; Bark; Thank you!

Haifa El Ashkar

Haifa El Ashkar

Haifa El Ashkar is executive director of enterprise strategy at CSG, a SaaS company that is empowering today’s leading brands with future-ready solutions that deliver exceptional customer experiences.

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