NFTs: Key Infrastructure for Going Digital

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When people dial in using 56k modems to connect to AOL, the internet is a different, much more open place where people around the world can share information, communicate and transact. Advertising models and Attention economy is yet to be built, and people’s journeys through the internet are limited only by what they can find, discover, and interact with. Everything is also better and simpler! Everyone was very happy.

How Web2 Starts Going Digital

Then, social media was born and the internet shifted to attention-based business models that capture attention, moving people through interaction-based models. We enter the era”Web2“With excitement and joy. Content monetization opens up the potential for potentially large revenue streams depending on creators’ ability to leverage these new tools and the scale they bring to their audiences.

However, it didn’t take long for the flaws that underpin this new paradigm to begin to decouple society, converse constantly, and create communities that feel real, but are actually based on the internet of things. math, your invisible. These guides gently direct the audience to places where they can watch, mine, and make money. This model has reaped huge financial returns and made shareholders appreciate the main driving force behind the designs of this system.

Under this mode, internet explorers become “users” whose valuable data can be mined, shared, and monetized without them even realizing what’s going on. Personal privacy is placed on the sacrificial table without “users” choosing to do so with clear consent and understanding of the consequences.


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Ads get better, more targeted and more relevant; some people like that and platforms like Facebook really like that. It seemed that overnight, our devices started listening to our conversations and providing us with content based on what would create the most shareholder value. It worked! Business is good, and people are spending money (and attention) on platforms that have incentivized them to create content and provide extremely valuable data for free.

NFT and the path to user empowerment

Today, it is clear that this model has led us astray. Anger and narcissism have become the mainstay of this new economy, and society is suffering the consequences every day. Many people have realized what they have been dragged into, but have not found a detour or a way out of this broken pattern.

The next generation of the Internet is being built on a set of values ​​to correct these mistakes. Users are becoming “members” and content creators are rapidly abandoning broken Web2 platforms in favor of solutions that eliminate middlemen and connect people directly to the information they want. view – instead of the information the corporate giants want them to see. NFTs, although relatively new on the scene, are enabling this connection in previously unimaginable ways.

NFT basically a membership card that can track you on the internet and unlock specific information. They were famous for their application to art, but the technology is much more than paintings of apes.

Take the recent controversy surrounding platform delisting and questions about whether major tech platforms like Twitter and Facebook have a responsibility to provide information to their users that adheres to their own set of values, ethics, standards, and values. ever-changing standards, etc. As NFT adoption or not continues to take root, we will begin to see a digital world where those who choose to view specific content can access it and those who want to. Avoiding certain things can do so. This model shifts responsibility from centralized organizations who stand to financially benefit from our outrage to individuals empowered to make their own choices.

A more inclusive digital world

In this world, certain groups are not excluded from information based on what the algorithm thinks they want to see or should see. Anyone can access whatever content they choose without outside influence from shareholder-driven organizations who want to benefit from the declining mental health of their user base their.

Inclusion on the internet will not be achieved by forcing everyone to see everything. There is simply too much information. True digital inclusion will be achieved by empowering societies to make informed decisions for themselves – allowing people to self-select into groups based on informed consent. This is a drastic change from the current model and it means that centralized entities will lose control of their huge user base as people move from user to user. members. Instead of relying on curated content provided by ulteriorly motivated groups, people can actively seek out information that interests them.

This doesn’t mean that people will automatically find the “right” or even “good” information, but it does mean that they will control how they construct meaning from the facts – quite the opposite. with the current situation.

Digital included is not achieved by forcing people through the same channel of beliefs selectively based on what will infuriate them or make them feel falsely about “belonging”. True inclusion happens when people are free to make their own choices to find their version of reality.

We feel this disconnect on a daily basis in contrast to what we see online and what we experience in real life. The truth is that most people want the same things – peace, security and community. However, if you only interact with society through the internet, you can come to a different conclusion. This disparity is algorithmically generated, and the transition from old internet models to new ones will be instrumental in closing that gap. NFTs will be remembered for many years to come as a critical piece of infrastructure on this journey because of the way they will give control and power back to the people.

Julien Genestoux is the Founder and CEO of Protocol Unlock


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