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Nvidia CEO says PC graphics card prices are high here to stay

Never without his skin, Nvidia CEO Jensen Huang keeps an RTX 4090 GPU.

image: Nvidia

If your Shock stickers from Nvidia’s astronomical price reveal for its new 4000-series graphics card that yesterday put you at a disadvantage in cognitive testing, I bring bad news: It’s not likely to get any better, at least according to Nvidia. It looks like the blue team is sticking to that lofty price tag for its new cards, and based on comments from CEO Jensen Huang, we should expect such prices to be the new normal.

In response to questions about the significant costs of the company’s new GPUs, Digital Trends reports that Nvidia CEO Jensen Huang has been very outspoken in saying that “the idea that the chip will drop in price is a story of the past.” With Cryptocurrency Mining Disappearing After Ethereum consolidation, many PC enthusiasts had hoped that the so far low and high priced graphics cards, would return to a more reasonable price point in the future. However, it seems Nvidia disagrees.

“Moore’s law is dead,” Huang said, referring to transistor counting double every two years, resulting in higher performance and reduced costs. “A 12-inch wafer is a lot more expensive today.”

Read more: Nvidia’s new 4000-Series PC graphics card is too expensive

While the upcoming 4000 series cards appear to be testing the limits of what enthusiasts would be willing to spend on a sizable upgrade, the company has stated that the 3000-series is capable of offering a great solution. Continuous alternative for those who want to save some cash. Yesterday, an Nvidia spokesperson told Kotaku that “the RTX 3080 10GB is still an incredible value and we will continue to offer it in our lineup.”

Nvidia gần đây đã rất nổi tiếng khi chọc giận khách hàng của mình. Hành vi của nó đối với các đối tác AIB (bảng bổ trợ), những người sản xuất thẻ bên thứ ba có chip Nvidia rõ ràng đã đủ gây khó chịu to chase away one of the biggest names in the market town, EVGA, from future GPU production. Now, Nvidia is signaling its intention to keep consumers pressed for prices, and with prices as high as these, we’re in uncharted waters.

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