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If you don’t like bathing, you’re doing it all wrong. Sitting at the crossroads between hygiene and self-care, showers are required, of course – but they’re also a great way to spend a few minutes of your day in complete self-care. And in our opinion, the key to a fresh, spa-grade showering experience is wrapping you in sumptuous towels when the water has turned off.

Usually, the towel I choose is thick, cotton and soft. My favorites include people from Parachute, Brooklinen and Boll & branch, but those pluses have their flip side. For one, they sometimes fall off, leaving a streak of fibers on your still-wet skin. Second, their sheer density means they take a long time to dry – like up to 12 hours – and depending on your bathroom ventilation, this can lead to a musty smell. It’s disgusting.

Import waffle knits. If plush towels have a cooler cousin, it’s sure to be the super absorbent towels known for their ultra-fast drying. And one of the waffles that is making big waves is the Japanese inspired brand Onsen.

Super absorbent and quick to dry

While this bath towel from Onsen doesn’t match in its design, it’s a game changer in its drying results. Oh, and the streamlined look will make your bathroom look like the spa of your dreams.

Named after the thousands of hot springs in Japan and the bathing facilities and inns around them, Onsen towels are handcrafted from 100% Oeko-Tex certified USA-grown Supima cotton, copper very durable and soft. As founder Shane Monson says, “We believe a towel has two basic jobs – drying your body and drying itself.”

With more than 3,000 positive review on the Onsen site – rave reviewers rave about everything from the “quick-drying” feature to the “almost weightless” towels – towels intrigued me, so I gave them a try.


First and foremost, let’s discuss the obvious. If you are a luxury bath towel lover like me, you will have mixed feelings about Onsen bath towels right away. It’s soft, don’t get me wrong, but not in the traditional way we expect in most towels. However, that is what makes the Onsen stand out. The light, thin texture, combined with the thin, tight knit texture, creates a bath towel that feels like home in, well, a luxury Japanese spa.

Minimalist optics aside, experience the Onsen bath towels that come to life to the point of exaggeration. In fact, it’s insanely absorbed. In one swoop against me, the Onsen’s wicked water vanished, leaving me completely dry. Also, I have a lot of extra-thick hair and fully appreciate the amount of water the towel soaks up in just a few minutes. And despite being fully soaked after use, the towel was still completely dry about four hours later. That’s a big difference compared to the drying time of thicker cotton towels.

About an inch longer and wider than most bath towels, Onsen bath towelsThe slightly larger size makes it perfect for taller people. Want something even bigger? Go make money Provide “sheets”, measuring 38 x 67 inches, is roughly the same size as a blanket. Also, I find that the waffle knit works as a mild exfoliant – it’s like the cloth version of a dry brush.


Finally, while you can upgrade your shower head and shampoo, curtain, and body scrub, nothing can elevate your shower game like a perfectly made bath towel. While this one from Onsen is a mismatch in its design, it is a game changer in its drying results. Oh, and the streamlined look will make your bathroom look like the spa of your dreams.

Shop all of Onsen’s all-sustainable products, from hand and towel arrive Bath Towels and full set, here. (And we have some good news – after selling out in less than a month, Onsen’s newest lip color, the lip color, is back in stock.)

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