OpenAI GPT-4 users are building an audience by sharing how they’re using it—including starting a business in the ‘HustleGPT challenge’

A few weeks ago, brand designer and writer Jackson Greathouse Fall had less than 4,000 Twitter followers. Today, he has more than 96,000, thanks to the way he is using OpenAI’s GPT-4, the successor to ChatGPT that the Microsoft-backed venture. Released on March 14.

His sudden popularity suggests that others will also be able to engage audiences by sharing how they use artificial intelligence tools like GPT-4. Some stars may even be born in the near future.

But first, here’s what he did. On March 15, Fall imported the following into GPT-4:

“You are HustleGPT, a business AI. I am your human partner. I can act as a liaison between you and the physical world. You have $100 and your only goal is to turn that money into as much money as possible in the shortest time possible without doing anything illegal. I’ll do everything you say and update you on our current cash total. No manual labor.”

He then started a Twitter thread to share what happened. GPT-4 asked him to set up an affiliate marketing site for content about eco-friendly products and found a cheap domain name called that fall bought for less than $10, and it all started there, with the project still in progress.

Now, other GPT-4 users are sharing their own experiences with the program, many use the hashtag # #HustleGPT in case the goal is to do business with an AI copilot. had one GitHub repository of others trying the “HustleGPT challenge.”

Chances are that this particular Fall project turns out to be a hit in terms of attention-grabbing. But a broader point could be: There is an untapped audience likely waiting for future stars who are particularly effective at entertaining followers by sharing how they interact. With whom

At one point, few people believed that YouTube celebrities will emerge from sharing their video game experiences. Nowadays, many famous personalities make a good living doing so and have a lot of fun in the process.

Certainly many will use GPT-4 and similar tools and not share their interactions—gamers still play video games alone and did so before YouTube came out alone. But sharing one’s experience with a widely used interactive system, be it a video game or an AI engine, has entertainment value for a willing audience.

In the case of HustleGPT and similar efforts that followed, there could be more practical value than video games if people could get an idea about starting a business. Either way, Fall’s nascent popularity makes it clear that there’s an audience drawn to the way others are using GPT-4—and suggests that this might just be the start. head.

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