MINNEAPOLIS – It’s an attention-grabbing campaign attacking a Minnesota tradition – the Jucy Lucy burger.
The billboard takes aim at Minnesota’s iconic cheese-filled burger by saying “Juicy Lucys Tear Families Apart.” To take the point home, the sign is above Ray J’s American Grill in northeast Minneapolis, which sells Jucy Lucy.
“It’s a little bit of dirt I mean, a low place to put it,” said Alex Ranta, who recognized the sign after having lunch at Ray J’s. “People choose what they choose to eat, regardless of signage.”
Jeff Anshus thinks the billboard is perfectly placed.
“It’s funny, it’s smart, it’s pointed out because they sell it there, that’s why it’s there,” Anshus said. “I think this is a busy, busy corner and it’s going to make people look at it and at least think.”
The president of People for the Ethical Treatment of Animals says the billboard’s goal is to encourage people to go vegan.
Ingrid Newkirk, PETA President, said in a statement:
“The bond between a mother cow and her calf is so strong that they both cry for days after they were callously separated to be used in the meat and dairy industry. PETA exclaimed. Calling everyone to remember the cruelty that has been baked into these burgers and opt instead for one of the delicious vegan options available on the market.”
While Ray J’s is famous for its burgers and wings, they offer vegetarian options including burgers and cauliflower wings.
“I think we need more vegetarian options, we all need to eat meat and all that, but we definitely need to think about where we get our food and what are we doing,” Anshus said. what to consume,” Anshus said.
PETA claims they also placed billboards near Matt’s Bar and Grill, and other spots serving Juicy Lucys, but WCCO-TV’s Marielle Mohs and photographer Tom Aviles couldn’t find them driving around on Friday.
WCCO has reached out to Ray J’s for comment, and they have declined.