Quality Street axes famous plastic wrappers on chocolates after 86 years as part of green drive | UK News
Quality Street is getting rid of the famous bright plastic wrap on its chocolates to make them more eco-friendly – and preventing nearly two billion packages a year from ending up in landfills.
The change to the way foil is wrapped comes after 86 years and is expected to be implemented in time for Christmas.
Chocolates such as strawberries will continue to be wrapped in bright colors but will instead be covered in a waxy plant-based coating.
Quality Street makers Nestle say they believe people will react “positively” when they announce new products plastic– Free packages in the coming weeks.
Head of sustainability, Cheryl Allen, said: “Quality Street is a brand that people feel very strongly about.
“We know that opening the lid and seeing the ‘jewels’, as we call them, is really important.
“We think we’ve done a great job with the redesign and feel confident that people will respond positively.”
Around 1.7 billion Quality Street chocolates are enjoyed each year in the UK.
Nestle has worked for many years to reduce food and packaging waste on its products.
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On its website, the company says: “Packaging helps protect food and beverages, ensures product quality and safety, communicates nutritional information, and prevents food waste.
“However, these essential requirements are not the cost of the planet.
“That’s why we’re constantly developing more sustainable packaging and are committed to reducing packaging waste.”