Self check get there in the late 1980s in supermarkets. A decade later, it began to spread to major chain stores and drug stores. Now, test yourself, loved by some and hated by othersentered discount clothing and department stores.
(KSSS) is testing self-checkout stations at some stores. H&M has added them at three stores and plans to roll out the program to more than 30 stores by the end of next year. Outdoor shower bed
(BBBY) first tried out the self-checkout feature at its headquarters in New York City last year and has since added them to a number of locations. Zara has it at the 20 largest stores in the US.
In addition, Uniqlo, Primark and other chain stores have already started implementing self-checkout machines in some of their stores.
These retailers are starting to adopt self-checkout for a variety of reasons, including labor savings, customer demand, and technological improvements.
Labor is one of the biggest expenses for stores, and they’re trying to save money as costs rise and more people shop online. Self-pay transfers the work of paid employees to unpaid customers.
Self-checkout stations eliminate some of the need for cashiers, which is why retail associations often oppose the technology. The number of cashiers in the retail industry is expected to sale 10% over the next decade, in part due to the rise of self-testing, according to the Bureau of Labor Statistics.
These stores are also responding to the needs of customers who prefer to pay themselves and find it faster and more convenient than paying through a traditional cashier. Millions of customers are using self-checkout for the first time during the Covid-19 pandemic to minimize close interactions with employees and other shoppers and familiarize themselves with the technology.
However, these companies’ efforts to bring self-checkout to stores come with risks, including more customer upset and theft.
According to one survey last year out of 1,000 shoppers, 67% said they’ve experienced a failure at the self-checkout lane. Errors at the kiosks are so common that they have even led to dozens of memes and videos on TikTok of customers complaining about the “unwanted item in packing area” warning.
Customers make honest mistakes when scanning barcodes as well as intentionally stealing items at unmanned self-checkout counters.
“It presents some real challenges,” says Adrian Beck, professor emeritus at the University of Leicester and retail industry consultant who studies self-payments. Retail loss is higher at self-checkout stations rather than at staffed checkouts, Beck found.
Traditionally, clothing and department stores have relied on hard security tags on merchandise to prevent theft. Here’s a problem with self-checkout: customers aren’t used to removing their security cards themselves, and most self-checkout machines aren’t equipped to do so.
To get around this, some clothing stores are using wireless “radio frequency identification” security tags, known as RFID, on merchandise instead of physical tags.
Stores like Uniqlo have invested in new self-checkout machines that automatically recognize these tags, eliminating the need for customers to manually scan any products or remove security tags. Customers simply drop their goods into a designated box at the self-checkout station and the machine will automatically identify the item and display the price on the screen.
The popularity of self-checkout among budget-oriented department and clothing stores has also had other effects.
Christopher Andrews, sociologist at Drew University and author of “Overworked Consumers: Self-Paying, Supermarkets, and the Do-It-Yourself Economy.”
While shoppers of all incomes visit these stores, Andrews said, it’s unlikely that luxury brands will force customers to do “nearly mandatory unpaid work below”. supervision”.
“Is this a glimpse of a future where the wealthy are served directly and the working classes are required to do free work for their food and clothing?”