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Snap announces Snapchat+ subscription for $3.99 a month

A man uses the SnapChat app on an Apple iPad Mini.

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Snap announced on Wednesday it’s launching a $3.99/month subscription to Snapchat to unlock exclusive and pre-release features. It’s called Snapchat+.

This announcement comes after Snapchat gave a disappointing sales outlook for the current quarter when it reported first quarter results in April. Snap CFO Derek Andersen said at the time that macroeconomic conditions such as supply chain disruptions, labor shortages and inflation were affecting advertising, Snap’s main source of revenue.

Snapchat+ could help the company diversify its revenue streams, though Snapchat’s Senior Vice President of Product Jacob Andreou says The Verge that the company does not expect the plan to become a “significant new source of revenue”.

The Plus plan includes pre-release, experimental, and exclusive features like turning your best friend into a BFF (best friend forever) and customizing the app’s icon. The company says it’s intended for “the most passionate members” of Snapchat users.

Other social media platforms have also rolled out subscription services recently. Twitter in 2021 announced Blue registration offers ad-free access to other websites for $2.99 ​​a month. Telegram chat app Introducing Telegram Premium in June.

Snapchat+ launches Wednesday in the United States, Canada, United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates.

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