After rap star Snoop Dogg acquired Death Row Records in February, the hip-hop legend explained that he would convert Death Row into a non-fungible token (NFT) label powered by blockchain technology. . On Thursday, Snoop’s director of brand partnerships, Nick Adler, joined the newly formed Gala Music advisory board, along with record label executives DJ EFN, Grammy-nominated songwriter BT and Tupac Shakur’s former manager, Leila Steinberg.
Snoop’s Blockchain Ambitions
Snoop Dogg’s blockchain ambitions are taking a big step as legendary rapper’s director of co-branding Nick Adler joins Musical party as a member of the advisory board. Snoop has been a crypto fan for almost a decade, and even Has been approved bitcoin (BTC) for his album in 2013.
In recent times, Snoop has been an avid fan and promoter of non-fungible token technology (NFT). Over a year ago, Snoop disclosure he is a crypto whale with millions of dollars worth of NFTs. At the time, he told the public that he “Cozomo de ‘Medici”, a Twitter personality and known on NFT marketplaces like Opensea, holds a large amount of green chip NFTs.
In early 2022, the headlines detailed that Snoop had acquired the record label that helped propel his music career – Death Row Records. The rapper bought the label from MNRK Music Group and he released his 19th album called BODR. After purchase, Snoop told The media claim that blockchain technology and NFTs will be an important factor in Death Row’s ecosystem.
“Imagine me taking one of my classical records that you love to death, and you always cherish it and it means so much to you,” Snoop explained to Complex media magazine on April 2022. “Now you have the right to buy it and own it, and to trade it and make money from it. Now you actually own part of Snoop Dogg’s legacy as opposed to, I have a copy of his CD that I lost. “
In his interview, Snoop added:
Now you actually own something that is truly yours that you can profit from. I just feel like that’s where the industry is headed. Stay in it so many years, 30 years strong. My fans come to show up for me, I charge them for everything. T-shirts, concerts, this, that, but don’t give them shit in return. Don’t sit right now.
Snoop’s Brand Director Nick Adler Joins Newly Launched Gala Music Advisory Board, Legendary Rapper Removes Streaming Platform
On Thursday, blockchain music company Gala Music disclosure that Snoop’s brand director, Nick Adler, has joined the newly launched Gala Music advisory board. In the tweet, Gala shared a video of all the board members including DJ and composer BT, Tupac Shakur’s former manager Leila Steinberg, and record producer DJ EFN. Speak with Billboard.com contributor Benjamin James, vice president and director of global music sales at Gala Music, Brandon Tatum, spoke about the new advisory board.
“The creation of our advisory board is an exciting next step in the growth of Gala Music,” said Tatum. “We look forward to leveraging the industry knowledge and wisdom of these entertainment industry professionals to help guide the Gala team on high-level visions and initiatives that increase their chances of sustained success. ours,” added the Gala Music executive.
In April 2022, Snoop appeared on the podcast “Drink Champs” and is a rapper detail that he is removing the Death Row Records catalog from streaming sites like Spotify. Snoop explained at the time that streaming platforms don’t pay and the only people who get paid are record labels and streaming platforms. Snoop told “Drink Champs” organizers that there will be a Death Row app and music streaming in the near future. reverse.
“The first thing I did was take all the music off the platforms that people used to know about, because those platforms don’t pay,” Snoop emphasized in the podcast. “Those platforms get millions of millions of streams and nobody gets paid but the record labels. So what I want to do is take my music apart, create a platform similar to Amazon, Netflix or Hulu. It will be a Death Row app and the music will live in the metaverse in the meantime. “
What do you think of Snoop Dogg and Nick Adler’s blockchain ambitions joining the newly formed Gala Music advisory board? Let us know your thoughts on this topic in the comments section below.
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