The Spanish league will try to expand its reach in the Middle East, North Africa and the Indian subcontinent, continue to promote international development and close the gap with the English Premier League.
The new venture announced Tuesday combines the Spanish league with multinational gaming and e-sports organization Galaxy Racer, which has expertise in the region, under a 15-year agreement with 50-50 participation rate.
They aim to generate 3 billion euros (US$2.9 billion) in revenue and similar to what the federation did with entertainment group Relevent Sports to help promote football and leagues in North America, union said.
The federation wants to significantly increase the presence of Spanish football and clubs in this “strategic part of the world”. The goal is to target a younger audience in a region of 1.3 billion people under the age of 30.
The league said it wanted to “speak to younger audiences in a meaningful way” through content creation and a cross-focused focus on gaming and esports,
Spanish league chief executive Oscar Mayo said: “With the market set to enter a new era of growth, this is the right time to take our business in the region to the next level. new heights and attract the next generation of young sports fans to our competition”.
A production studio will be established by the joint venture to leverage Galaxy Racer’s “deep experience in licensing, product development and content creation, content production and broadcast, production and broadcasting at one region is considered one of the fastest growing territories in the sports business sector,” the league said.
The Spanish league says it is already one of the most popular in the region. Dubai was the first international office that the tournament opened in 2013.
The Bundesliga has not been broadcast in the region in recent years and Serie A has limited regional distribution, supporters of the new venture say.
The 15-year deal signed in 2018 with Relevent, co-founded by Miami Dolphins owner Stephen Ross, includes an agreement to play regular games in the United States, but the league has yet to material. be because of the challenges associated with a number of clubs. and the Spanish Football Federation.
The Spanish league in August signed a multi-year agreement to have electronic television company EA Sports as title sponsor starting next season.