Movie theaters around the country served up plenty of popcorn on Saturday as the industry slashed ticket prices to just $3 in a day-long promotion in honor of National Cinema Day. Without any major new movies during the Labor Day rally, there’s not much to lose. The price drop paid off as more than 8 million consumers turned up to see the movie – the highest viewership day of the year – compared with just 1 million the day before.
Sony’s rerelease of Spider-Man: There’s no way home earned an estimated $6 million for three days and $7.6 million for four days.
A Bummer: That’s the lowest gross for a #1 Labor Day movie in years but a great result for a re-released film.
Top Gun: Maverick followed with an estimate of $5.5 million for three days and $7 million for four days. That was enough to push the Paramount and Skydance movie past the $700 million mark domestically in its 15th weekend.
The normal model for the whole weekend is unreliable because Saturdays are $3, which means the order of movies may change as the final weekend numbers are counted. Some have Top gunner front Spidey.
New feature film Whistle for Jesus. Save your soul failed to make it into the top 10 despite showing in 1,882 theaters. The Focus Features release earned an estimated $1.4 million over three days and $1.8 million over four days.
It’s no surprise that Saturday will be the biggest day of the Labor Day weekend, with home movies, produced by Warner Bros. DC League of Super-Petsspecial good.
Film Foundation President Jackie Brenneman said: “With National Film Day, we wanted to do something to celebrate moviegoers. “This event far exceeded our greatest expectations. The idea of the day was to thank the audience for a wonderful summer, and now we have to thank them for this wonderful day. “
More will come.