Spotify’s latest feature lets you imagine a supergroup consisting of your favorite artists – TechCrunch

Spotify announced today it’s launching a new “Supergrouper” in-app feature that lets you create a supergroup consisting of up to five artists. After you create and name your group, Spotify will curate a list of songs from the artists you’ve selected. You’ll also get a custom card that allows you to share your supergroup on social media.

While Spotify says the feature will let you imagine your favorite artists collaborating, it’s worth noting that the new in-app experience won’t actually incorporate content from other artists. different doctor. Instead, it’s a fun way to get a personalized playlist of your favorite artists and share the idea of ​​a supergroup with friends and with others across the globe. social media.

To access this feature, you first need to make sure your Spotify app is up to date. Then you need to visit https://spotify.com/supergrouper on your phone. Once you’re signed in with your account, you can start choosing the artists you want in your band. If you get stuck, Spotify can choose random artists for you based on your listening habits. It will then create a personalized playlist for you containing the music of the artists you’ve added to your supergroup. You will also receive a custom card that you can share with others.

In Example of SpotifyThe company put Miley Cyrus, Rina Sawayama, Lady Gaga and Charli XCX into a supergroup called “Bad Karma Queens”.

“See your playlists and liked songs on Spotify; you will probably find that the artists you listen to don’t fit into a genre or era,” Spotify said in a blog post. “Maybe they come from different parts of the world, maybe some have passed away, or maybe they don’t have a reason to be together yet — yet. Supergrouper gives you the power to bring your dream band of artists together and share your creative mixes with friends and fellow fans. “

The Supergrouper feature is now available in the US, UK, Australia, New Zealand, and the Philippines. It’s unclear when or if the feature will roll out in more countries.

The new feature is on par with Spotify’s focus on personalization features to give it an edge over streaming rivals. Customized playlists for each listener, such as Spotify’s flagship Discover Weekly playlist, have helped the company attract and retain users. The new Supergrouper feature is a new way for Spotify to create personalized playlists for users and help them share their dream band ideas on social media using its custom tags. .