Telegram has cut its premium monthly subscription fee by more than half in India, just few months after product introduction as it tries to monetize aggressively on a large user base in one of its biggest markets.
In an announcement to users in India on Saturday, Telegram said it is offering subscription services in the country at a discounted rate. The monthly subscription now costs customers 179 Indian rupees ($2.2), down from 469 Indian rupees ($5.74) previously. The app’s monthly subscription, called Telegram Premium, costs $4.99 to $6 in every other market.
Users who haven’t received the message will also see the new price in the app’s settings, they said, which TechCrunch has independently verified.
India is one of Telegram’s biggest markets. According to analytics firm data.ai. (An industry executive shared the figures with TechCrunch.) That number makes the app the second most popular in its category in the country, behind only WhatsApp, which has been garnering. half a billion users in the South Asian market.
Telegram, which claims to have amassed more than 700 million monthly active users globally, introduced an optional subscription service in June of this year in a move it hopes will improve its finances. and continue to support the free level. Paid customers get access to a host of additional features like the ability to monitor up to 1,000 channels, send larger files (4GB), and faster download speeds.
The Dubai-based company joins the list of global tech companies offering their services at a lower cost than in India. Apple’s music app charges $1.20 for an individual monthly plan in the country, while Netflix’s services start at as low as $1.83 domestically.