If you have a high-traction slide, nothing else about your presentation matters
It often Accept the wisdom that you need 10 to 20 slides to tell your startup story. However, many founders don’t seem to realize that not all slides are created equal. Some slides carry more weight than others – and three of them absolutely matter. Today, I’m going to show you why those three slides are so important.
How to use this article is to think about which of these attributes you have at startup to help organize your offer. For example, number 1 on this list is traction. If you have incredible traction, that should probably be the first slide in your deck. If your traction is flat (i.e. not growing or even shrinking), poor or non-existent – maybe don’t highlight it and instead think about how else you can tell your story.
1 – Traction is king
Up and to the right. That makes sense. Up and left is time travel, and if you can do that, you have a company that is even more valuable than you think.
Your traction slide, by some significant profit, is your trump card. If you are showing a huge amount of revenue and rapid growth, all other sins are forgiven.
It doesn’t matter if you have an inexperienced team, a bad product, or an unclear market. If you can show that you have money and grow by 9% or more every week, you will raise money.
Having a hierarchy of traction type helps:
- Profit. If you’re cash-positive and growing fast, you may not even need venture capital – but if raising cash helps you grow even faster, you’re in a great place.
- ARR. If your annual recurring revenue is growing rapidly, you’re in luck. Recurring revenue and SaaS dynamics mean you’re on to something.
- User is active. If you’re growing your user base exponentially without necessarily knowing how to monetize them, that’s still an impressive feat. If you can show that you can build a large and engaging audience, you can figure out how to monetize that.
- Register. If you’re seeing significant growth in signups for your product or service, but they aren’t generating revenue or aren’t sticking, it’s still worth it – despite your traction slippage. should be paired with “How is this going to make money?” slip.