Tech

Twitter has joined Elon Musk’s Twilight Zone


Ives said that the other two outcomes are more likely to happen when Musk buys Twitter for the agreed-upon $44 billion, or walks away after reaching an agreement in which he pays the company damages ranging from $5. billion to 10 billion USD. “Stocks are factoring in some significant opportunities that Musk will eventually have to pay Twitter a big northward payout of $1 billion, and may still have to buy the company,” Ives said. agreed price”.

The prospect of Twitter’s upside-down logic is in vogue and Musk ends up owning the social network he now appears to despise. workers and users worry. Brianna Wu, a former video game developer and founder of the progressive political action group Rebellion PAC, said: “No one can expose this deal even if it’s clear that Musk is the last thing. in the world that Twitter needs. “Investors want it to come through. The board of directors can make billions of dollars, and they will go to court to force this issue. “

How did a mutually agreed upon business deal backed by some of the world’s biggest banks turn into such a mess? Javier Marcos Cuevas, an associate professor at the Cranfield School of Management, describes the process of getting Twitter here as an “escalation of engagement,” which has forced both Musk and Twitter to flip back to their original positions.

Initially, Musk had to charge a relatively high price to be considered a reliable buyer, Marcos Cuevas said. “What might have happened then was that he realized that, after seeing what the analysts believed in price, he was paying too much,” he said. That feeling will be made more apparent by the widespread decline in financial markets not long after the deal closes. Twitter’s lawsuit alleges that this was the main driving force behind Musk’s claims about bots.

On the Twitter side, Marcos Cuevas believes the company’s management has gone from believing the company is entitled to a high price to no longer believing it can sell the company. That reversal makes it worthwhile to try to force Musk to close the deal, secure a high price, or force significant damages to be paid. “There has been a complete re-adjustment of expectations from both sides,” said Marcos Cuevas, “leading to a lack of trust and confidence, and a need for a fundamental rethink of their original positions.”

Many Twitter employees fear that Musk would be a mismanager of the company and its services. One employee said they have been asked by managers not to discuss the purchase or Musk about Slack. “I think more senior leaders support Elon than employees,” the employee said. “They own Teslas, have stock, and like Musk’s mindset.”

If Musk does eventually take the reins, Williams thinks he can ease the tension by appointing someone else to run the company. “It can smooth out the ruffles,” she says.

For now, life in the Twilight Zone is stalking workers on Twitter. Cornet, the cartoonist who captured the company’s predicament, could sense it among his colleagues. “Perhaps there is some fatigue.” He said, “New problems just piled up.”



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