Walmart said on Monday it had signed an agreement with Paramount Global to offer the entertainment company’s streaming service as a privilege to those who subscribe to the discounter’s shipping subscription service.
The move is part of an effort by the nation’s largest retailer to better compete with Amazon’s Prime membership program, which offers a range of perks.
Starting in September, Walmart+ subscribers will get access to Paramount + Essential Plan, which includes advertising and offers original TV series like “1883” and “Star Trek: Strange New Worlds,” along with the kindergarten franchise “PAW Patrol,” recent blockbusters like “Sonic the Hedgehog 2” and live sports.
The cost of Walmart+ will remain $98 a year, or $12.95 a month, the retailer said. It includes free shipping on items and gas discounts. One Amazon A Prime membership costs $139 a year or $14.99 a month and includes Amazon Video service, original programming and free gaming, among other perks.
Walmart, which is headquartered in Bentonville, Arkansas, has never disclosed the number of members it has signed up for but said Monday that it has had monthly growth in membership since launching in September 2020.
Terms of the deal with New York-based Paramount Global were not disclosed.
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