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Walmart debuts metaverse experiences Walmart Land and Walmart's Universe of Play in Roblox, which it calls a testing ground, to try to reach younger shoppers (Melissa Repko/CNBC)




Melissa Repko / CNBC:

Walmart launches Walmart Land and Walmart’s Universe of Play supermarket experiences in Roblox, a so-called test site, to try to reach younger shoppers— Walmart is entering the supermarket with two experiences, Walmart Land and Walmart’s Universe of Play, in the Roblox gaming platform.





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