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Kim KardashianOur latest campaign is a strong departure from the bare minimum, future aesthetics She’s been popular in recent years. A few months after her debut First swimwear collection Under her multibillion-dollar brand, the TV star and entrepreneur announced on July 1 the upcoming appearance of Skims Metallic Swim: a bikini and sports swimwear combo in yellow, rose gold and silver. “Same thick fabric, really good for holding you and keeping you up, like our regular swimwear, but in metal,” Kardashian said while wearing her swimsuit on Instagram Stories.
However, the campaign is the real messenger. Taken by Nadia Lee Cohen, the footage evokes the excessive opulence of the Hollywood Hills, with its late 70s, early 80s glamor reminiscent of the original “Dynasty” soap opera. (Think: bright eyeshadow and big hair.) In photos where she comes out on her own, Kardashian pairs her lamé design with oversized costume jewelry, a structured rattan bag, and doubles. strappy sandals. “Go to the glamorous ’70s poolside in stellar heroes dipped in dazzling colors,” the campaign’s diary line reads on Instagram.
This happened right after Kardashian raised an eyebrow at her new pajamas featuring micro crop top basically encourages under boob. “If I wear this to bed, it will be a necklace tomorrow morning,” one person wrote on Instagram. Hey, if that’s one thing the Kardashians are good at, it’s getting people talking.
The collection includes five mix-and-match bikinis, three one-pieces and two covered pieces, with prices ranging from $48 to $128. View the campaign and browse the complete collection before it goes. hits the Skims website on July 6 at 12:00 ET.
