We spoke with Zedd about his new HyperX partnership and bridging the gap between music and gaming

When Anton Zaslavski – better known as world-renowned electronic music artist Zedd – isn’t producing new tracks or traveling the world to play for sold-out crowds, chances are you can. found him surreptitiously watching a few rounds of Valorant on his computer. The Grammy-winning musician is also an avid gamer, regularly playing top PC titles with his friends and fellow producers while wearing his beloved purple and white HyperX gaming headset mine.

After Zedd’s love for HyperX gear turned into a full-blown partnership – thanks in large part to a tweet – the DJ is now the company’s newest brand ambassador, a move that both sides hope to see. hopes to bridge the gap between the worlds of music and games. To learn more about this partnership, we spoke with Zedd about his favorite games, the hardware he enjoys, and the growing similarities between his two biggest passions. .

When music and games collide

Before creating chart-topping hits like “Clarity” and “Stay,” Zedd was your average kid who loved video games. In fact, they are one of the main reasons he makes music today. Zaslavski was inspired to form a rock band after discovering the Feeder group through the popular racing game Gran Turismo on PlayStation and would later make whole song Based on Nintendo’s iconic Legend of Zelda series.

“When I think back to my early inspirations in music, most of it came from playing games,” says Zedd. “You play and you feel music differently when you’re in a game and especially when it’s connected to success in a game. So I think music and games go hand in hand.”

While life on the road and in the studio makes it hard to find time to play games, Zedd ended up being drawn into his early passion. He has been candid about his love for competitive first-person shooters like Overwatch and Valuable substance, and even reportedly went on a few rounds with some of Twitch’s biggest streamers. The flying musician will soon find a way to combine his two passions, performing at Overwatch League Finals 2019 And design his own set of in-game items for Valorant.

But before embarking on his modern PC gaming journey, Zaslavski had to find the right device. And luckily, he has an expert on speed dials: Producer and avid gamer Joel “Deadmau5” Zimmerman.

“He was a super nerd and computer geek, and he recommended Maingear to me,” says Zedd. A popular shop PC gaming the brand used to be recommended to us by expertsMaingear offers made-to-order computers that are highly customizable based on customer needs.

“I contacted them [and] spoke to the CEO,” Zedd said. “I told him what kind of game I play, and it’s Overwatch back [that] time. And he built me ​​the ideal PC for that.”

Of course, having a good calculator is only part of the equation. You will need a reliable gaming headset and checkered microphone if you plan to compete in high-level team games, and luckily, Zedd quickly found a brand that offers exactly what he was looking for.

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Zaslavski’s partnership with HyperX isn’t the result of some big board meeting or full email chain – it’s all just a simple, friendly Tweet. After share his excitement for a new HyperX headset on the net a few years ago, the two sides finally spoke.

“When I started gaming again and had to get all my gear ready, I tried a lot of things,” says Zedd. “And to me, HyperX [headset] just way more comfortable than anything else. ”

Zedd is a longtime fan of HyperX Cloud Alphaand he’s not alone – it’s ours too best wired gaming headset Choose for its comfort and excellent sound quality. After years of relying on HyperX products for Twitch Live streaming and hot Valorant sessions, he’s now ready to get his work done on the device he loves.

HyperX and Zedd will be collaborating on special edition headsets and accessories, although we’re not sure exactly what to expect or when they’ll be available. The duo also plan to “bring gamers and music fans exclusive content,” which seems to suggest taking a closer look at what the DJ is doing both behind the board and in front of the screen. play his game.

“I feel like there are so many [more] who might want to know about my thoughts on the gaming space and what I might be doing compared to initial thought,” said Zedd, who noted that his downtime during the pandemic has opened up. widen his horizons on the extent of the intersection of his two worlds. .

“I just noticed that a lot of my producer friends also gamble,” says Zedd. “Gaming has been a part of my life since I was a kid. It’s what I use to relax after I’m in the studio for the evening. And I feel like years ago… that’s not what I’m talking about. But now, I feel like people should talk about it because there are so many more people than we realize are on the same boat. ”

What’s next for Zedd – and some breakup advice

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Blood Company

Zedd still plays the game a lot to this day – Valorant’s sweaty matches are still his main addiction, but he’s also taken some serious time off his recent hit Elden Ringand looking forward to the ghostly survival vibes of Children of the forest This waterfall. The beloved DJ won’t be able to maintain his shiny HyperX headset for long, though, as he’s got some pretty busy music months ahead.

Zedd’s upcoming tour dates will take him everywhere from Las Vegas to Tokyo this fall (it’s good that he just got a new gaming laptop on the way), but his main priority he is finishing his next album. This will be his first full-length album since 2015.”True color, ”And a project that has been in the works for many years. It’s probably no surprise that Zaslavski has given his time to this release – when asked for any parting advice for those looking to make it into music or gaming, he insisted The importance of being true to yourself.

“I think your instinct as a musician is to look at what’s popular and try to do something similar. But I think that’s what other people are doing as well,” Zedd said. “So just approaching something different, something in a unique way, and being yourself, whatever that means, is incredibly helpful.

“When I did my first electronic songs, I was still in a rock band,” Zedd continued. “I know nothing about how EDM is manufactured or how it is structured. So I’m just approaching it from a band perspective, but I still do electronic music. And that’s a little bit different, I feel like that really helped me through the noise. And if you’re a Twitch streamer and you have something weird about you that’s different from everyone else, maybe embrace it instead of trying to be like everyone else. ”

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