Software solutions company Web3 Chain announced it has partnered with Kraft Sports + Entertainment, owner and operator of the New England Patriots, New England Revolution, Gillette Stadium and Patriot Place. The chain details that the multi-year agreement will allow the company to act as the “official blockchain and Web3 sponsor of the company.”
Chain Inks Deals With Kraft Sports + Entertainment, Web3 Company Plans to Work with NFL’s New England Revolution and New England Patriots
On Thursday, blockchain company and Web3 Chain said it signed a multi-year agreement with Kraft Sports + Entertainment, a company led by Robert and Jonathan Kraft. The company, founded in 1998, provides operational services to the NFL’s New England Patriots, MLS’s New England Revolution charter club, and Gillette Stadium.
Chain is a blockchain company backed by Visa and Citigroup and recent company have worked with Tiffany & Co. and the Nftiff . project. By partnering with Kraft, Chain “will work together to develop a modern Web3 experience while using Chain’s award-winning suite of products and services.”
“We are proud to partner with Kraft Sports + Entertainment to envision the future of Web3 for Gillette Stadium, New England Patriots and New England Revolution,” Chain CEO Deepak Thapliyal said in a statement. on Thursday. “Our team is excited to help Kraft Sports + Entertainment build cutting-edge experiences for stadium visitors using Chain’s proprietary blockchain technology.”
The deal between Kraft Sports + Entertainment and Chain follows several sports deals that have been made in the last year. For example, in mid-April, Blockchain.com signed an agreement with the Dallas Cowboys and at the end of August, the company signed an agreement with Cowboys star quarterback Dak Prescott.
Furthermore, NFL players have also entered the blockchain and crypto industry in some form or another.. brave cat, Saquon Barkley, Russell Okung, Patrick Mahomes, Aaron Jones, Rob ‘Gronk’ Gronkowskiand Odell Beckham Jr. was paid in crypto, made advertising or supported an NFT project. Murray Kohl, vice president of business for Kraft Sports + Entertainment, said his company has “always strived to be the leader in innovation.”
“From being the first professional sports team to have a website and creating the first nightly internet show to having the longest continuous podcast in the world, we have embraced the opportunities that advances in technology has given us and our fans,” Kohl said on Thursday. “Together with Chain, we will seek to innovate in a similar way to Web3. Our fans will be able to connect with the Patriots and Revolution in ways never before,” added the Kraft Sports + Entertainment executive.
What do you think about Chain’s partnership with Kraft Sports + Entertainment and the New England Patriots? Let us know your thoughts on this topic in the comments section below.
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